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Eye of Riyadh
Eye of Riyadh
Sports | Wednesday 4 March, 2015 8:28 am |
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Qualcomm Joins the MERCEDES AMG PETRONAS Formula One Team as Official Technology Partner

Qualcomm Incorporated (NASDAQ: QCOM) announced that its subsidiary, Qualcomm Technologies, Inc., entered a multi-year agreement with the MERCEDES AMG PETRONAS Formula One Team to become an official technology partner. The two companies will collaborate to develop new connected car technologies to enhance the team’s on-track performance, utilizing Qualcomm’s expertise in mobile as the foundation for development.

Together, Qualcomm Technologies and MERCEDES AMG PETRONAS will focus on improving overall race speed and vehicle reliability, as well as operational and power efficiencies. Current and future technology projects will target real-time data transmission, sensor networks and wireless charging integration. Qualcomm branding will be featured on the Mercedes F1 W06 Hybrid car, driver attire and team apparel.

“Qualcomm is committed to leading the connected car movement and bringing the benefits of mobile technology to automotive and we’re excited to bring our technology leadership to a team within one of the most elite organizations in the automotive industry,” said Derek Aberle, president of Qualcomm Incorporated. “With Mercedes-Benz leading the motorsports circuit, this partnership provides a prominent testing ground for new technology advancements. We’re looking forward to helping the MERCEDES AMG PETRONAS Formula One Team rise to the next level and as a result, refine some of the industry’s most sophisticated auto technologies.”

“Innovation and racing are at the heart of Mercedes-Benz, so it was important to choose a partner that can raise the game for us in these areas,” said Toto Wolff, Head of Mercedes-Benz Motorsport. “With each year, developing a winning Formula One team relies more and more on electronics and connectivity, and we’re very excited to have Qualcomm onboard to work with us. Their unparalleled leadership in the mobile and auto industries makes them a perfect partner to help uncover the new connectivity potential of our car and, possibly, assist in the transfer of these developments to the road car in the future.”

Currently, Qualcomm is involved in more than 40 initiatives with automakers and suppliers to develop new technologies for improved connectivity, safety, navigation, infotainment and Qualcomm Halo™ technology for wireless electric vehicle charging.

About Qualcomm Incorporated
Qualcomm Incorporated (NASDAQ: QCOM) is a world leader in 3G, 4G and next-generation wireless technologies. Qualcomm Incorporated includes Qualcomm’s licensing business, QTL, and the vast majority of its patent portfolio. Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of Qualcomm’s engineering, research and development functions, and substantially all of its products and services businesses, including its semiconductor business, QCT. For more than 25 years, Qualcomm ideas and inventions have driven the evolution of digital communications, linking people everywhere more closely to information, entertainment and each other.
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