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Eye of Riyadh
Business & Money | Sunday 25 July, 2021 12:57 pm |

4th edition of Intersec Saudi Arabia rescheduled to return in 2022

Month of September confirmed for Kingdom’s premier security, safety and fire protection trade fair


Riyadh, Saudi Arabia: Intersec Saudi Arabia, the Kingdom’s largest trade fair for security, safety, and fire protection, has been rescheduled to take place in September 2022, the show’s organiser announced.


The 4th edition of the three-day event was originally set to run from 12-14 September 2021, however the move to next year comes after the Kingdom’s international travel restrictions remain in place, impacting the ability to plan ahead for the show.


Intersec Saudi Arabia is organised by Saudi-based Al-Harithy Company for Exhibitions (ACE) Group under licence from UAE-headquartered Messe Frankfurt Middle East, which organises Intersec, the world’s leading exhibition for security, safety, and fire protection. 


Alexandria Robinson, Intersec Saudi Arabia’s Show Director, said: “We continue to remain in regular contact with our key stakeholders, trade associates, government partners, exhibitors and supporters of Intersec Saudi Arabia. 


The decision to move the exhibition to 2022 is widely supported by the industry and the feedback we’ve received has indicated everyone is positive and excited about what the future holds. 


“We’re looking forward to delivering a fully booked Saudi show in 2022 that will deliver above and beyond what is expected of the Intersec brand. 


“Saudi is the largest and fastest growing market for security, safety, and fire protection in the Middle East, and Intersec Saudi Arabia 2022 will present the ideal platform for international and local exhibitors to re-connect and gain direct access to key players in this industry,” added Robinson. 


Intersec Saudi Arabia is supported by key government entities including the Saudi Ministry of Interior, Saudi Civil Defense, and the Saudi Standards, Metrology and Quality Organization (SASO), together with the industry at large. 


More than 120 exhibitors from 20 countries are expected to participate next year, while the customary wide range of value-added conferences covering much needed discussions and topics will also return.


Long-term prospects for Saudi’s security, safety, and fire protection market look good after a pandemic-affected 2020; according to analysts 6WResearch, the Kingdom’s market for video surveillance, access control, and intrusion detection, along with fire safety systems and equipment, is estimated to be worth US$906 million in 2021, a seven percent increase over the previous year (US$846.6 million).


The market is set to grow at a compound annual growth rate of 6.3 percent over the next five years, and is estimated to reach US$1.2 billion in 2026.  

Safety, Security & Fire: cluster competence of Messe Frankfurt

Safety and security are increasingly important basic needs and, therefore, stand for a growing global market. With thirteen trade fairs, conferences and forums around the world, Messe Frankfurt brings together demand and supply worldwide with progressive, connected products, applications and services focusing on commercial security and the protection of buildings, spaces and people. The Safety, Security & Fire business cluster offers access to the dynamic markets of the Arabian Peninsula, Asia, Europe and South America. Information is available at: www.technology.messefrankfurt.com/safety-security-fire


Background information on Messe Frankfurt

The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. The Group employs approximately 2,450 people at its headquarters in Frankfurt am Main and in 29 subsidiaries around the world. The company generated annual sales of approximately €257 million in 2020 after having recorded sales of €736 million the previous year. Even in difficult times caused by the coronavirus pandemic, we are globally networked with our industry sectors. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are expanding our digital expertise with new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent). 


About Messe Frankfurt Middle East

Messe Frankfurt Middle East’s portfolio of 16 exhibitions includes Automechanika Dubai, Automechanika Riyadh, Beautyworld Middle East, Beautyworld Saudi Arabia, Hardware + Tools Middle East, Hypermotion Dubai, Intersec, Intersec Saudi Arabia, Gifts & Lifestyle Middle East, Light Middle East, Materials Handling Middle East, Materials Handling Saudi Arabia, Middle East Cleaning Technology Week, Paperworld Middle East, Prolight + Sound Middle East, and SPS Automation Middle East.  The subsidiary also organises a series of conferences and seminars including Digital Next, Think Light, and the International Conference on Future Mobility. 

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