As residents around the region spend significant time indoors working and learning from home, Acer Middle East is encouraging consumers to spend quality time with loved ones, through its #GameWithAcerME campaign.
Acer, one of the global leaders in the gaming industry through its Predator and Nitro portfolio, has launched a regionwide campaign, which encourages residents to connect and bond through gaming. With the belief that playing games fosters relationships, healthy competition, and encourages togetherness, Acer Middle East launched the campaign with the goal of rallying the region’s residents to take on the challenge of teaching or learning a game alongside loved ones.
The campaign consisted of onboarding influencers to break the myth that gaming is only about winning, as they showed the essence of gaming is the sheer act of participating and learning from one another. The social media content creators encouraged residents to take part and share their experiences on social media, tagging @acermiddleeast #GameWithAcerME.
In addition, Acer gifted its regional employees promo codes for board games and invited them to select a game of their liking for some offline bonding through gaming.
Commenting on the campaign, Joumana Karam, Product & Marketing Head for Acer Middle East said: “At Acer Middle East, we are strong believers in work-life balance and our employees’ well-being is always at the forefront of our priorities. Through our gaming campaign, we wanted to celebrate the fun, pleasure and shared memories that come with gaming and invite consumers around the region to teach or learn a game with their loved ones.”