SIG Combibloc Obeikan, one of the world’s leading systems and solutions provider for aseptic packaging and filling machines for food and beverages, and Zaki Group, one of the leading food dairy and beverage companies in the Iraq, launch a new range of flavoured milk including chocolate, banana, strawberry, caramel and fresh milk varieties under their brand ‘YOMME Abtalona” in SIG’s combiblocXSlim 150ml carton packs. The new products are the first aseptic milk locally produced in Iraq and will be the first range of a growing portfolio of flavoured milk released in the market.
Bahaa Zeidan, General Manager, Zaki Group, said: “We constantly focus on research and development to distinguish ourselves and to enable us to introduce new products based on consumer preferences and demand. “YOMME Abtalona” flavoured milk is a convenient snack that comes with a differentiated proposition. With this, we aim to respond to the trend in consuming out of home, on-the-go milk for consumers from different age groups. With the support from SIG Combibloc Obeikan throughout the whole process, the product innovation is now in the market.”
Abdelghany Eladib, Chief Operating Officer, SIG Combibloc Obeikan, said: “Dairy is a category, which is firmly rooted in Iraqi tradition and enjoyed greatly by consumers. It is a premium family drink not only for kids but for every age group looking for such flavoured milk which is not only nutritious and healthy but also offers a great taste. I am confident that this launch will have a great potential in the Iraqi market and with a variety of consumers.”