Business & Money | Thursday 5 March, 2020 3:34 pm |

Leading interior label Sedar Global has officially launched its e-commerce

offering consumers the latest in digital product customisation services and unveiling new brands available to shop at Sedar for the very first time

 

Specialised in catering to the window and wall interior industry for over 125 years, Sedar Global has officially launched its e-commerce site. Now delivering to homes throughout the UAE and with further locations to be added by March 2020, including KSA, Bahrain, Oman and other countries in the region.

Following on from the success of over 23 retail stores across 8 countries in the GCC, MENA regions and Canada, Sedar is making window and wall décor retail experiences more interactive. Launching a website for shoppers to purchase and personalise their wallpaper, blinds, pillows, folding doors and soon to be curtains.

Including unique design options from new comer to Sedar, Italian label Missoni Home and an array of SS20 collections from Sedar’s favourite house brands Fujikawa and Marco Polo as well as internationally renowned brands including; The Versace Home, Armani/Casa, Swarvoski, Somfy and Jannelli & Volpi amongst others.

GOING DIGITAL Rooted in heritage yet orientated to the future, the e-commerce platform will help the brand famous for its bespoke made to fit services and use of materials from some of the finest factories across the globe strengthen relationships with an ever-growing wave of tech-friendly consumers who are seeking to design, arrange installation and shop an entire interior space online.

Focused on enabling customers the ability to personalise items from the comfort of their own home Nahel Selo Creative Director at Sear Global comments “ultimately through the launch of our e-commerce and the digital manufacturing technology used on our platform we allow our consumers to be become partners in the product creation process and also hope to inspire people to really create a space that is personalised”.

 

Selo adds; “At present most of our sales remain B2B (55%) and B2C (45%), with a demand not only from consumers but also business and government entities. With Europe as our next focus market for expansion across coming years our recent launch of e-commerce was a strategic step taken to solidify our position in current markets before looking at expansion into other territories. By launching our e-commerce and focusing on digital across 2020 we anticipate our ratio and demand across B2C to increase, tapping into a new generation of interior shoppers.”

 

YOUR SPACE YOUR ART – NEW BRANDS AT SEDAR GLOBAL Offering endless possibilities Sedar Global’s e-commerce coincides with the launch of the labels #YourSpaceYourArt campaign which rolls out throughout the coming month and showcases a new look and feel for Sedar, using playful imagery and peculiar objects such as a giraffe in the home space. Encouraging expressionism through design and textile selection, inviting shoppers to really own their tastes and personality to create an interior space that speaks to them.

 

With over 11 renowned brands to choose from, online and in store shoppers can now shop Missoni Home’s iconic wallpaper for the very first time at Sedar. Unveiling a collection of unique wallpaper designs, patterns and colours of the moment, including Missoni’s famous zigzag weaving, geometric shapes, stripes and delicate yet bright floral motifs. Each wallpaper coating is made of a noble material such as non-woven, vinyl or metallised vinyl - focusing on quality.

 

Of the Missoni Home collaboration Nahel Selo Creative Director at Sedar comments “we are thrilled to partner with Missoni Home a brand that is emblematic of Italian design, the designs are ideal for giving depth and creating a totally new atmosphere. So many possibilities in a single range that fit well with the remerging trend and requests from our customers to create statement walls and high impact spaces within the home.”

 

Other new collections include SS20 wallpaper and fabric lines from, Fujikawa’s beautiful linen and spring inspired crafted fabrics, Jannelli & Volpi sophisticated botanical inspired designs and The Versace Home’s opulent patterned wallpapers. To sleek design solutions from Somfy, Sedar’s long term partner and the leaders in motorised home solutions for soft furnishings. As well as Swarvoski who remain exclusive to Sedar Global, offering the ultimate in crystal customisation for pillows, roller blinds and curtains. Selecting from an array of leading collections shoppers can mix fabric and styles to suit a range of tastes and that can be fully customised, tailor made and installed with passion and care to work within their space.

 

To ease the user experience Nahel Selo comments “our on the ground expert teams have been an integral part of the design process to ensure a user-friendly web with guided tools and special elements such as our free measurement service added for ease”.  Sedar’s aim for the future is to align the power of digital into their retail spaces Selo comments “possibly the most exciting potential for digital and our platform that will continue to reach next phases of development throughout 2020, is also its ability to scale and expand the ability of our retail staff to provide outstanding service to customers on mass through digital displays.” Adding “As well as reaching new customers online we can transcend the physical limitations of the retail space and effectively offer additional products beyond what we can fit on displays. Providing another key touch point and opportunity for sale.”

 

About Sedar Global

 

Catering to the window and wall décor industry for over 125 years, Sedar Global offer curtains, wallpaper, awnings, blinds, folding doors, curtain accessories and pillows from Marco Polo, Fujikawa, Amazona, Anatartica as well as internationally renowned names including Jannelli & Volpi, Armani/Casa, Swarovski, Versace, Somfy and York Weave amongst others

 

One of the world’s leading companies in manufacture, design and installation of window and wall décor Sedar has over 23 showrooms across 8 countries including the UAE, KSA,

Kuwait, Egypt, Iraq, Morocco and Canada and is in the process of expanding across further territories worldwide.

 

Sedar Global meet the highest in international retail standards offering a unique one-stop-shop experience through their showrooms and digital platform that integrate advanced technology, manufacturing, design, product ranges and personalised services for customers.

 

To contact Sedar Global please call: +971 6 533 2255 

Instagram and Facebook @SedarGlobal  www.sedarglobal.com