Business & Money | Tuesday 8 January, 2019 2:05 am |

with the development of global technologies associated with digital services. PR Arabia, a public relations agency, is seeking an integrated transformation of its public relations business into digital services in line with global trends. Its future strategic slogan will be WK “World KnowledgeTM ”    with the aim to keep abreast of developments in the public relations field, which has become an integral part of modern business life associated with marketing plans.

World Knowledge will be the new identity on which all the latest developments in the digital world will be based given the fact that public relations services are saturated with the use of traditional means. According to the latest statistics, traditional means will disappear and will turn into digital applications in order to keep pace with the future. Walid Karanouh, Executive Director of PR Arabia said: “We have to be ready for the future; after more than 25 years in the business, we have to move towards developing our business to serve the interests of our customers, therefore, we are moving steadily towards digital services in our business under the slogan of World Knowledge, hoping that this transformation will culminate in successes that complement previous ones.”

“We have to keep pace with what is going on in the world on the level of digital services, and Saudi Arabia’s platform contributes to this development,” concluded Karanouh his speech.