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Eye of Riyadh
Business & Money | Monday 22 November, 2021 12:07 am |


 The Red Sea International Film Festival (RSIFF) is proud to announce VOX Cinemas, the dedicated cinema arm of Majid Al Futtaim, as the exclusive cinema partner of its first-ever edition. Soon to become the international platform in Saudi Arabia, the Red Sea International Film Festival celebrates excellence in film and the collaboration consolidates Majid Al Futtaim’s commitment to realize the goals of Vision 2030 and make cinema accessible to communities across the Kingdom. 


Launching just after a global pandemic with 138 films from 67 Countries and 25 world premieres, the Red Sea International Film Festival will be generously supported by VOX Cinemas, who will be operating the cinemas at the festival headquarters in Al Balad. In addition to dedicating more than three state-of-the-art theatres at Red Sea Mall, VOX Cinemas will be offering a unique and much anticipated experience for movie lovers and cinema audiences. 


Being a pioneer in cinema within the MENA region, VOX Cinemas’ partnership with the Red Sea International Film Festival constitutes a union of two cinematic innovators to provide a show-stopping experience for festival guests and both regional and global audiences. VOX Cinemas is a long-standing supporter of the local cinema industry and has expanded swiftly across the Kingdom in recent years to provide accessibility to cinema lovers across Saudi Arabia. It is currently the largest exhibitor by screen count with 154 screens across 15 movie theatres in six cities and, will accelerate its pace of growth next year as part of its ambitious expansion plans and commitment to support local job creation.


Ignace Lahoud, Chief Executive Officer of Majid Al Futtaim Leisure, Entertainment & Cinemas commented on the partnership: “Majid Al Futtaim is a strategic partner in the growth and prosperous future of the Kingdom and VOX Cinemas prides itself on being an avid supporter of the cinema industry, nurturing local talent and developing premium Arabic content. While the cinema industry in Saudi Arabia is still fairly new, it is rapidly evolving into a global powerhouse of entertainment, and we wholeheartedly believe that there is a wealth of talented writers and filmmakers who have compelling stories that deserve to be told on the big screen. We are extremely proud to be joining forces with the Red Sea International Film Festival, the first Saudi film festival of this scale, to deliver a stellar line-up and unique cinematic experience for the festival’s audience and the industry as a whole.”


Shivani Pandya Malhotra, Managing Director of the Red Sea International Film Festival, commented on the sponsorship by saying: “We are pleased to announce VOX Cinemas as the exclusive cinema partner. The purpose of the first edition of the Red Sea International Film Festival is first and foremost to provide a platform for our young local talents to shine through their cinematic achievements. Taking pride in our talents is something we share with our partner VOX Cinemas as we seek to nurture and grow the local film scene to become a passion for many of the youth in Saudi Arabia. We are confident that together, we will achieve great strides in elevating the cinematic offering in the Kingdom and beyond.”


VOX Cinemas will be present at the heart of the Red Sea Souk, a top-notch exhibitor area and the ideal place to promote films, host meetings, and encounter new collaborators for film-related projects. As exclusive cinema partner, VOX Cinemas will create exciting entertainment experiences for festival lovers, transporting their ordinary lives into the extraordinary world of movies. 


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