Tourism & Hospitality | Tuesday 4 February, 2020 12:15 pm |

voco™ Dubai celebrated the launch of its brand in the UAE at FITUR 2020 that was held in Madrid, Spain from 22 to 26 January.

Fady Atwan, the Director of Sales and Marketing at voco™ Dubai marked the opening at a ceremony alongside Ashraf Safei, Managing Partner at Galaxia Dubai, that also celebrated its 30th anniversary at the occasion.

Commenting on the occasion, Mr. Atwan stated, “FITUR is one of the most renowned fairs in the tourism industry and our representation of the brand as a whole anticipates an increase in the flow of tourists from Europe and Latin America to Dubai and the UAE. The platform was also an invaluable opportunity to engage closely with partners, and allows us to further tailor our efforts to ensure travellers get the best of hospitality, entertainment and leisure, during their stay at voco™ Dubai.” 

FITUR is the global meeting point for tourism professionals and the leading trade fair for inbound and outbound markets in Latin America. At its staging, FITUR broke all previous participation records with 10,487 companies from 165 countries and regions, 142,642 trade visitors and 110,848 visitors from the general public.