UBS today announced that Ghassan Soufi is joining the world's leading wealth manager as the new Desk Head for UBS Saudi Arabia in Riyadh.
Joining from Samba's private bank, Mr. Soufi brings to UBS more than 25 years of experience covering the Saudi market. In his new role, he will help shape and lead a team of senior advisors to some of the most important clients and families in the Kingdom. He will play a key role in UBS Global Wealth Management's ambitious growth plans for this strategic market and location.
Mr. Soufi holds a Bachelor's Degree in Computer Science and an MBA from George Washington University in the US.
Ali Janoudi, Head of Wealth Management for Central and Eastern Europe, Middle East and Africa, and UBS Saudi Arabia Vice-Chairman, said: "We are delighted that Ghassan Soufi will bring his in-depth market knowledge to our team at UBS. He will help us drive growth and further his successful track record of building excellent client relationships in the Kingdom."
UBS' Head of Wealth Management Saudi Arabia, Abdallah Najia, added: "Ghassan will be crucial in identifying and hiring top talent locally and leading our on-shore client acquisition strategy. We are excited to welcome him to our team."
Mr. Soufi joins UBS Saudi Arabia on 15 September and will be based in Riyadh.