The Middle East has witnessed an accelerated drive towards mobile shopping and digital payments. Historically reluctant, the current climate has shifted behaviours and online shopping has increased at substantial levels as KSA embraces a cashless economy. More than half of Middle Eastern consumers say they are shopping more online using their smartphone in response to the pandemic. This is a major change as consumers discover the ease and convenience of using mobile channels for digital commerce. As more businesses open digital outlets to serve customers, more options are available to cater to every shopping need and service, encouraging consumers to experience the accessibility of online channels on their mobile device.
Mobile Shopping to Increase Rapidly Across Middle East
Global technology brand, HONOR, is continually innovating products and services to deliver a premium consumer experience that satisfies the needs of today’s digitally engaged consumer and their mobile shopping habits. As digital payments in the Middle East are expected to increase rapidly with the majority willing to use mobile phones to make payments, HONOR is advancing devices to enrich the digital commerce capabilities of its mobile products. By developing key features and services, HONOR is helping users enjoy mobile shopping on the go. Larger screens and a FullView Display allow users to comfortably scroll shopping sites without comprise.
Shop Securely with Contactless Payments using NFC
With the high demand of mobile commerce, enriching smartphones with the latest contactless technology is necessary to meet the demand of a cashless economy. NFC technology is used to pay by phone at the point of sales instead of paying by cards. NFC offer contactless payments through mobile apps and provides a stable, safe and secure way to complete transactions. The digital wallet is more secure than a physical card, with data encryption and mobile passcodes. The recently launched HONOR 9A also comes with a fingerprint scanner and facial unlock, helping users feel confident their credit details are secure. The device also has built-in NFC technology, the first smartphone in its price point with this support and is enabled to offer seamless payments along with premium app essentials.