Tourism & Hospitality | Wednesday 1 May, 2019 1:46 pm |

A new poll of KSA residents has revealed the top travel preferences and habits of today’s modern family. 

 

The research, conducted by Disney Destinations – home to the world’s most magical entertainment and recreational destinations – examined KSA families’ key motivators and preferences and the deferring spending habits of families. 

 

The survey found that children were the biggest influence on family holiday choices, with 50 percent of parents stating that their children have the highest influence on vacation destinations and activities, whilst 14 percent of respondents consider social influencers to impact their holiday decisions.

 

Almost half (48 percent) of KSA residents polled look for all-inclusive vacation options which include convenience elements such as flights, transfers, food and beverages, with 31 percent of respondents also noting the importance of having activities and options to suit the interest of every family member when considering vacation options. 

 

The survey found males are far more likely to book themselves online, with 75 percent reporting they manage the entire process themselves, compared to 46 percent of females. Females are more likely to seek third party assistance, with 37 percent reporting that someone else manages the process for them. 

 

A substantial number of families seek a variety of activities which cater to the age and interests of each relative, with almost one-third (31 percent) stating this is a priority consideration when planning their vacations. 

 

Peter Welch, VP Sales & Marketing Disney Destinations, said “It’s not surprising to find that an overwhelming number of families actively seek dynamic vacations with enough variety in activities to suit every member of the family.”

 

“Disney Destinations offers something for all ages. From world class theme parks and attractions, to entertainment, dining and leisure activities, we’re committed to ensuring every guest can enjoy their ultimate experience and share in meaningful moments with loved ones,” Welch continued. 

 

When it comes to family holiday budgets, 55 percent of respondents set aside SAR10,000 or more each year for vacations with 18 percent expecting to spend more than SAR50,000, with the most prominent proportion of these (45 percent) being younger families with parents aged 18-29 years old. 

 

“We all see the value in enjoying vacations together with our families and loved ones. Disney Parks is proud to create destinations where millions of guests make magical memories each year,” continued Welch. 

 

Licensed Psychologist, Dr. Elena Andrioti, also commented on the value of creating magical moments: “Spending some good quality time during family vacations can have a huge impact on a child’s social, emotional and cognitive development. A family vacation is a great opportunity for parents to raise happy, well-adjusted children as it gives them the opportunity to focus on showing their children that they are loved, important and that they have their full undivided attention.” 

 

“The change in environment and the time spent together allows all members of the family to voice their thoughts and feelings, develop strong bonds, connect and create beautiful memories that will last a lifetime. So, enjoy the time together, explore a new space, eat together, laugh together, cry together and simply let go of all of your stressors,” Dr. Elena concluded. 

 

Disney Destinations provides a range of the world’s most magical entertainment and recreational destinations, including Disneyland Paris – Europe’s number one tourist destination, boasting two spectacular theme parks and eight Disney hotels and resorts; Orlando’s Walt Disney World – home to four world-class theme parks, more than 30 hotel resort options, plus a unique mix of shops, restaurants and entertainment at Disney Springs; and Disney Cruise Line – an industry leader and home to family cruising and entertainment for all ages, allowing guests to explore stunning locations including the Caribbean, Bahamas, Alaska, Europe and more.