The Business Year organizes high-profile media event to launch its special report “The New Era: How Sports, Culture, Tourism, and Entertainment are Defining the Future of Saudi Arabia

Highlighting Saudi Arabia’s Success in Diversifying its Economy

Leading global media group, The Business Year is organizing an event on March 6, 2023, at Mrsool Park, in Riyadh.

During the event, which will be attended by a number of high-profile dignitaries and business people from the Kingdom, The Business year will launch its highly anticipated special report, “The New Era: How Sports, Culture, Tourism and Entertainment Are Defining the Future of Saudi Arabia”. The launch event is in strategic partnership with Saudi Media Company (SMC), Quality of Life Programme, and The Federation of Saudi Chambers. “The New Era” Special Report features the significance of the aforementioned sectors in shaping the future, diversifying sources of income, and achieving sustainable economic growth across the Kingdom, in line with Saudi Vision 2030 objectives. The report and the event will tell a story of the birth of a sector through the words of leaders who have driven the Kingdom’s exponential economic growth, positioned it in the global spotlight, and placed the Kingdom’s ambitions in news feeds around the world. 

Commenting on this milestone, Alena Hakansson, Managing Director Saudi Arabia stated, “Saudi Arabia is in the midst of a cultural evolution, nurturing the development of an entertainment and sports ecosystem that scant existed only a few years back. This prestigious event will bring together decision-makers, senior officials, investors, as well as local and international experts from various economic sectors. Participants will discuss the variety of opportunities available in the Kingdom, the importance of partnerships between the public and private sectors, and the achievements and ambitions toward Vision 2030. We will also focus on the major giga projects in the Kingdom and how they are shaping the future and contributing to exceptional liveability and transforming the business environment. This special report will be a guidebook on the who’s who across this ecosystem in Saudi Arabia, designed for decision makers, investors, and entrepreneurs navigating promising opportunities in new revolutionary sectors in the Kingdom.”

This special report and launch event are just the first of many initiatives underway, leading up to the celebration of their 10th anniversary in Saudi Arabia. 

The Business Year is a global media group that has been providing investors, businesses, and governments with first-hand insights into the world’s most dynamic markets for over a decade.

Every year, The Business Year publishes interviews with hundreds of executives from Fortune 500 companies, as well as a myriad of SMEs, government agencies, and other relevant organizations. With an unrivaled archive of interviews with top global decision makers, The Business Year sheds light on the most exciting opportunities and pressing issues in the business world. As The Business Year reaches a highly influential global audience through a full spectrum of interactive media platforms, their initiatives are viewed as a platform to highlight business and economic opportunities.