12 Muharram 1444 - 9 August 2022
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Eye of Riyadh
Business & Money | Monday 16 August, 2021 10:49 am |

“Tayebat” electronic platform launched at Unaizah Dates Season

Tayebat Electronic Platform has officially kicked off its operations in conjunction with the launch of the


Unaizah Dates Season 2021 under the slogan (Entrepreneurship and Online Shopping). The platform offers


marketplace for buying and sales services through an electronic auction or at a predetermined price in addition to


quality management services for dates producers in the Kingdom.


Abdulrahman bin Abdulghani Elkhereiji, CEO of Al-Monir Modern Company, developer of the platform, stated that


the launch of this platform embodies the stages of development of an ambitious idea from its conception until it


became a reality, with the aim of supporting and enhancing the ability of the Kingdom’s national exports to access


global markets.


"Qassim region is one of the most prominent dates producer in the Kingdom and the Gulf, and it competes


through its annual festivals to be one of the largest economic attractions. In addition, the region hosts a number of


annual date festivals, which are considered the main pillars driving tourism and the economic growth regionally


and nationally,” Elkhereiji said adding that sales this year are expected to exceed SR1 billion and provide thousands


of job opportunities for Saudi youth.


He pointed out that stimulating and developing efforts to increase the efficiency of supply chains and opening


sales channels to dealers from other countries, will contribute to raising the volume of the Kingdom's exports of




Saudi Arabia is one of the global leaders in the production of dates, with more than 30 million palm trees and a


production volume of more than 1.5 million tons of different date varieties. National production is sold in the local


market to consumers and local factories, while the rest is sold internationally by National date factories that


operate in compliance with the highest production quality.


Elkhereiji explained that Tayebat electronic platform will contribute to the delivery of agricultural crops to its


applicants quickly, which will reduce the need for storage, obtain the best sustainable quality of products and


services, while reducing the supply chain complexity and cost to ensure a fair price for the product and maintain its




The platform is expected to contribute to opening fast and flexible sales channels for farmers, especially small farm


owners. It will enable the seller to market his products inside and outside the Kingdom and obtain the price of his


crops in cash in the shortest possible time while reducing costs by focusing on production efficiency, cost reduction


and product quality. This will improve profit margins through attractive competitive prices and incentives to attract


dealers to the platform, in addition to using a digital and traditional marketing campaign for the platform through


a highly trained Saudi sales team. The platform has an exceptional ability to display and deliver high quality


products of agricultural crops in accordance with the specifications of the Ministry of Environment, Water and




Tayebat platform can be reached through the following link: https://www.tayebat.com/ar or through Tayebat


platform team located at the Food City in Unaizah.


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