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Eye of Riyadh
Eye of Riyadh
Beauty & Style | Monday 16 March, 2015 12:09 am |
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Spruce Up Your Spring/Summer Wardrobe at Majid Al Futtaim’s Shopping Malls This Season



• ‘Fashion weekend’ at City Centre Mirdif on March 19
• Catwalk shows at Mall of the Emirates on March 26 - 27
• ‘Star Style Search’ at City Centre Deira on March 26 - 28
• Mini Concert Arab celebrities: Yara and Myriam Fares

This Spring/Summer season, Majid Al Futtaim’s line-up of exciting activities on and off the catwalk will make shopping a great experience for everyone. Be fabulously fashionable from now until April 5 at Mall of the Emirates, City Centre Deira, and City Centre Mirdif, with regional talents, in-store promotions, design competitions, a model search, fashion shows and celebrity appearances.

Harvey Nichols – Dubai will be hosting fashion shows on March 26 and 27 featuring Spring/ Summer 2015 looks from designers such as Kenzo, Moschino, Dolce & Gabbana, Chloe and more! Younger fashionistas will get inspiration from the “mini-me” children’s looks that will be featured on Friday’s catwalk shows. Each Guest will receive a gift from Harvey Nichols – Dubai and will be invited to enjoy a complimentary beauty experience with Dior Beauty.

Mall of the Emirates will also reward lucky patrons with a shopping spree worth AED 25,000 weekly upon spending a minimum of AED 699 at any outlets within the mall. Double chances of winning will be given to those who spend in the fashion category of the mall. In addition, mall shoppers will have the opportunity to become supermodels through an online competition from March 13-26, and one lucky winner gets an amazing makeover package at the mall.

“We welcome the new season with great enthusiasm and hope our visitors will enjoy the latest Spring/Summer fashion collections coming in. Mall of the Emirates offers an array of exciting activities such as catwalk shows, special treats for visitors, and thrilling prizes to win, guaranteeing to revamp any fashionista’s wardrobe,” said Hussain Moosa, Associate Director for Mall of the Emirates.

Majid Al Futtaim takes pride in its clientele’s individual style. To further this, City Centre Deira will hold the ‘Star Style Search’ on March 26 to 28 with a special celebrity guest – the region’s pop singer with a soulful voice: Yara, who will also perform her latest hits. Every purchase at any of the fashion brands within the mall will give shoppers the chance to become a supermodel for the day. Among the top 20 finalists vying for the title, one lucky winner will be glammed up by industry-leading make-up artists and stylists, photographed by a professional, featured in a leading lifestyle magazine, and receive a shopping spree worth AED 10,000.

“To complement the excitement that the new season brings, we want to inspire our patrons to express their personal styles in smart and inspirational ways, and what better way than by with the influence of fashion icon Yara,” Majed Al Fahim, Senior Mall Manager at City Centre Deira

City Centre Mirdif will also help its shoppers keep their style game on point with a series of catwalk shows that will run from March 19 to 21. Fashion enthusiasts will get their daily dose of inspiration from six catwalk shows of 12 looks per day that will feature the top ensembles from 30 participating premium fashion labels. Closing the mall runway in style is the Queen of the Stage, Myriam Fares, who will perform her latest hits.

At City Centre Mirdif, kids can take part at ‘Trashion’ - a thrilling event that nurtures the next generation’s inkling for design, as well as instils love for nature. Talented kids will be invited to showcase their artistic talents and sense of style by designing a garment using recyclable materials. The carefully-selected contestants will have the opportunity to showcase their work on the City Centre’s Mirdif runway on March 20 and the top three young designers will be rewarded with cash prizes worth AED 5000 for the first place, AED 3000 for the second place, and AED 2000 for the third place.

“It is a great pleasure to have Myriam Fares as part of our Spring celebrations and we hope visitors will enjoy the unique opportunity of seeing her perform and share her beauty experience. We are also proud of educating the younger generation about the style and substance of recycling through the Trashion show,” said Mohamed Al Jasmi, Mall Manager for City Centre Mirdif.

A stylish holiday is at stake for those who are looking into updating their wardrobe for the coming season by shopping at City Centre Deira or City Centre Mirdif. For a minimum spend of AED 399, a shopper will get a raffle entry to win a luxurious five-star vacation for two in Paris worth AED 70,000. To double the fun, the first twenty patrons to spend a total of AED 999 at City Centre Mirdif and 799 at City Centre Deira will take home a Polaroid camera—perfect for those who love to share their fun activities and radiant selfies.

It is no surprise that the seemingly simple task of updating one’s wardrobe can be fabulously fun, because Majid Al Futtaim ensures to create great moments for everyone, every day.

Mall of the Emirates

Mall of the Emirates is the world’s first shopping resort and flagship luxury destination, and welcomes close to 40 million visitors annually. Home to more than 590 international stores, totalling 235,000sqm of retail space, the mall offers more than 80 of the world’s most prestigious brands housed in the Fashion Dome and Via Rodeo, such as Louis Vuitton, Chanel and the Middle East flagship for Prada.
A dining destination with more than 90 restaurants and cafés, Mall of the Emirates also features major department stores including Harvey Nichols and Debenhams, as well as fashion, lifestyle, sports, electronics, home furnishing outlets and the largest Carrefour hypermarket in the city. With direct access to the Dubai Metro, the mall includes 7,000 car park spaces.

The mall’s unique family leisure offerings include Ski Dubai - the Middle East’s first indoor ski resort and snow park, a 14-screen VOX Cinemas, a Magic Planet, and the Dubai Community Theatre and Arts Centre. Two 5-star hotels, the Kempinski Mall of the Emirates and Sheraton Dubai Mall of the Emirates Hotel, adjoin the mall.

Mall of the Emirates is currently undergoing an AED 1 billion multi-stage redevelopment project, Evolution 2015, which will introduce new luxury, dining, lifestyle and entertainment concepts, anticipated to be completed by late 2015.

In 2012, the International Council of Shopping Centers ranked Mall of the Emirates as the seventh most profitable shopping centre in the world by sales per square foot, and first in the Middle East. Mall of the Emirates opened in 2005, and is located in Al Barsha on Sheikh Zayed Road. The mall is owned and managed by Majid Al Futtaim the leading shopping mall, retail, and leisure pioneer across the Middle East and North Africa. For more information, please visit: www.malloftheemirates.com or www.facebook.com/MalloftheEmirates

About City Centre Deira

City Centre Deira is the original flagship mall in the Majid Al Futtaim Properties portfolio. Launched in 1995, it pioneered the concept of combining shopping and entertainment in the region. It remains one of the region’s most visited destinations, attracting over 20 million visitors a year.
The Centre has over 370 stores including its anchors – Carrefour, Debenhams, Iconic, Sharaf DG, Virgin Megastore and Paris Gallery. It prides itself with its wide range of mid-market popular brands such as Zara, Forever 21, H&M, Splash, Marks & Spencer, American Eagle and Toys R Us, as well as a host of electronic stores.
In addition to offering a great and convenient shopping experience, the Centre also features City Centre Hotel and Residence, managed by Pullman; VOX Cinemas, an 11-screen multiplex cinema, Magic Planet family entertainment centre, over 58 international dining options, a Fitness First facility, dedicated tourist services; and a Metro Station at its doorstep.

About City Centre Mirdif

City Centre Mirdif is a family-oriented shopping, lifestyle and entertainment destination, welcoming more than 24 million visitors annually. Spread over 196,000sqm of retail space, City Centre Mirdif is home to 475 international brands including 80 multi-cuisine dining outlets. With a focus on fashion, lifestyle homewares and electronics, major stores include Carrefour hypermarket, Debenhams, Centrepoint, Crate & Barrel, Emax, Home Centre, Hamleys, Decathlon and a Fitness First facility. City Centre Mirdif’s unique leisure and entertainment offer includes iFly Dubai, Little Explorers, Soccer Circus Dubai, Yalla Bowling, Aquaplay and a 10-screen VOX Cinemas.

City Centre Mirdif is the first shopping mall in the region to achieve a Gold LEED rating for its environmentally sustainable design. In 2014, City Centre Mirdif received four Gold Awards for Marketing, Sales, PR and Digital Media excellence at the Middle East and North Africa Shopping Centre and Retailer Awards.

City Centre Mirdif opened in 2010, and is located along Sheikh Mohamed Bin Zayed Road. The mall is owned and managed by Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa. For more information, please visit: www.citycentremirdif.com or www.facebook.com/CityCentreMirdif


About Majid Al Futtaim

Founded in 1992, Majid Al Futtaim is the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa (MENA).

A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 12 international markets, employing 27,000 people, and achieving the highest credit rating (BBB) among privately-held corporates in the Middle East.

Majid Al Futtaim owns and operates 17 shopping malls, 11 hotels and three mixed-use communities in MENA, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, City Centre malls, and also four community malls which are in joint venture with the Government of Sharjah. It holds exclusive rights to the Carrefour franchise in 38 markets across Middle East, Africa and Central Asia, operating a portfolio of over 55 hypermarkets and over 65 supermarkets in 12 countries.

Majid Al Futtaim operates 129 VOX Cinema screens and 17 Magic Planets across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai and iFly Dubai, among others. Majid Al Futtaim launched the first LEGO-certified store in the Middle East and is parent to the consumer finance company issuing 'Najm' credit cards, a fashion retail business representing international brands such as Abercrombie & Fitch, Juicy Couture and Halston Heritage, and a healthcare business. In addition, it also has a joint venture operation with Dalkia and has recently expanded into food and beverage in partnership with Gourmet Gulf. www.majidalfuttaim.com


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