Tourism & Hospitality | Monday 27 January, 2020 1:30 pm |

Fashion comes home - BurJuman launches its new exclusive destination, with a catwalk of niche contemporary brands.

One of the most established shopping destinations in the UAE ramps up the region’s style stakes with its new fashion walkway. Exclusively at BurJuman, coming your way are some of the world’s most sought-after fashion brands, many for the very first time in the UAE. From classic couture to contemporary cool, from urban edge to bold elegance, this eclectic catwalk of hand-picked brands is reinventing on-trend.

Style is in the house, in the newly re-modelled fashion walkway in the mall’s south wing. BurJuman 2.0, this is fashion at its best; eye-catching, challenging, and surprising. Leading the evolution are: LHU Urban, Thomas Sabo, Charles Jourdan, Rodolfo Zengarini, John Richmond, Gaudi and Cerruti 1881.

• LHU Urban – Contemporary streetwear for a rebel, young male crew

Created by the Belgian designers and founders of Les Hommes, Tom Notte and Bart Vandebosch, LHU Urban is the ultimate in street cool. Colourful, playful, and with serious attitude, the LHU collection takes its inspiration from the street disciplines of New York, London, Tokyo, Hong Kong, and Seoul; think biker, parkour, rapper, street art and dance.  LHU – reinventing metropolitan youth fashion.

• Thomas Sabo – Bespoke, versatile jewellery for people who demand individuality

Since 1984, the German brand Thomas Sabo has stood for versatile, innovative, and trendsetting jewellery and watch designs of the highest quality and beauty. Using precious metals, exquisite designs, and positive life energy, Thomas Sabo is the epitome of individuality. With its iconic motifs, the brand’s range of pendants, earrings, chains, rings, beads, and bracelets harmonise and combine to create truly bespoke jewellery pieces. As its new global brand ambassador, British singer-songwriter Rita Ora embodies the signature Thomas Sabo style: strong personality, passion, creativity, and confident styling skills.

•  Charles Jourdan –  Shoes for women who dare to claim their femininity

Founded in Paris in 1921, the internationally acclaimed Charles Jourdan brand invented the luxury shoe for women, with its unique French know-how and iconic pump silhouette.  Glamour, elegance, and mystery, designed to reveal a personality or style, through collections of shoes and accessories that combine refinement, finesse, and innovation. For women who are ready to flaunt their femininity; free, conquering, and confident.

• Rudolfo Zengarini –  Beautiful, unique shoes for every occasion

Boasting its first stand-alone store in the UAE, Rudolfo Zengarini brings the ultimate in exciting, high-end shoe brands to the region. Established in Montegranaro in 1982, the brand is internationally renowned for craftsmanship, quality, and originality, championing the very best in style innovation. Exclusively at BurJuman, Rudolfo Zengarini is your doorway to some of the most important players of the fashion scene, including; Roberto Cavalli, Blumarine, John Galliano, John Richmond, John Richmond Junior, J.W. Anderson, Les Hommes, LHU Urban, Ungaro, Frankie Morello, and Costume National.

• John Richmond – The only boutique outside of Milan, exclusively at BurJuman

 Exclusively at BurJuman, John Richmond opens its first boutique in the world outside of Milan. Irresistibly cool, John Richmond continues to add his unique British Avant-Garde to the fashion scene, with his iconic signature mix of ‘rock’n’roll’ influence and street culture energy. The brand challenges the trend and pushes style boundaries; John’s close ties with the music industry have led him to dress stars such as Madonna, Mick Jagger, and Annie Lennox. Available exclusively at BurJuman, get boutique ready to stand out with edgy glam guaranteed to turn heads.

• Gaudi- Positivity, freshness, refined sensuality and passion for Italian style

Bringing the best of premium fashion for men and women, Gaudi, the Italian fashion house, presents a unique collection of shoes, apparel and accessories. Combining classic and contemporary in a blend of bold textures and casual style, the brand welcomes fashionistas to the Gaudi world of “Moda Italia” which redefines confidence, sophistication and style.

• Cerruti 1881 – Fashion created for timeless elegance with savoir faire

Cerruti 1881 – the height of sophistication, combining fine fabrics, meticulous craftsmanship, and intelligent design. Founded in 1967 by Italian stylist and fashion producer, Nino Cerruti, this Paris Fashion house with Italian roots has become the quintessential contemporary brand. For a beautiful touch of elegance, its collection of accessories for men and women is now available at BurJuman, from shoes, bags, leather goods, to ties, scarves and writing implements.

“The UAE is an economy with a strong history of international companies and a commitment to innovation; its consumers demand exclusive, high-quality product with a fresh, individual edge. In line with our core philosophy of continuous reinvention, we are very excited to bring these hand-picked, internationally renowned brands to our customers. Some of this unique range will be available to the UAE’s fashion aficionados for the very first time,’ announced BurJuman Management.

Cool has arrived. For switched on style, keep a keen eye on BurJuman as it opens the door to fashion renaissance.