To celebrate the 90th Saudi National Day, Snapchat’s Official Lens Creator Fahad Mutlaq created an AR Lens that allows Snapchatters to celebrate the national day even when physically apart, giving them the chance to share cool Snaps of them while celebrating at home.
Abdulla Alhammadi, Regional Business Lead at Snap Inc., said: “We are committed to bringing AR experiences to Snapchatters in KSA. Given the exceptional times that the world is going through due to the COVID-19 pandemic, this Lens comes to provide our community in KSA with the chance to express their love to their country while they are celebrating National Day.”
Fahad is part of Snapchat’s OLC community, which includes care artists, designers, developers, students, and more from the region and all over the world. Selected by Snapchat for their various unique styles, points of view, and enthusiasm for creativity, OLCs are redefining the world of augmented reality with the variety of Lenses they create and collaboration within the Lens Studio community.
Fahad Mutlaq, a Snapchat Official Lens Creator said: “Creating an interactive Lens that allows Snapchatters to celebrate this occasion from home, using the Kingdom’s official National Day slogan, colors and logo has been an absolute honor. By leveraging the power of AR, Snapchat has been bringing exceptional experiences to Snapchatters in KSA and allowing them to create memorable, interactive moments on unique occasions such as the Saudi National Day.”
Fahad created his first lens about two years ago on the occasion of Eid al-Fitr, garnering more than 15 million views among Snapchatters. Having developed a variety of filters and AR tools that achieved remarkable success with more than 2 billion views, Fahad became one of Snapchat’s Official Lens Creators after submitting an application to Lens Studio, Snapchat’s powerful application designed for artists and developers to build augmented reality experiences for millions of Snapchatters.
Providing its users with the latest and most advanced AR tools, Snapchat constantly updates its offerings and platform to keep pace with the rapidly developing virtual world.