SCTA sees huge potential for ‘Made in Makkah’ initiative
Prince Sultan bin Salman, president of the Saudi Commission for Tourism and Antiquities (SCTA), lent his total support to the “Made in Makkah” project which was floated by Makkah Gov. Prince Khaled Al-Faisal, through a partnership between the SCTA and the Makkah Chamber of Commerce and Industry (MCCI). During his visit to the Makkah Pavilion at the Saudi Travel and Tourism Investment Market (STTIM) in Riyadh, Prince Sultan said: “The ‘Made in Makkah’ project is an initiative to develop local tourism sector and stimulate investments.” SCTA Director Mohammed Al-Omari said: “The successes we see today is the result of teamwork between many parties which created a real strategic partnership to put the project’s plan on the right path.” Al-Omari indicated that SCTA studies proved that many “Made in Makkah” products have the capability to be developed and marketed in local and global markets. MCCI Chairman Maher Jamal said the “Made in Makkah” project needs support with active interaction, integration and coordination with the SCTA. “It is important to create a brand identity for the ‘Made in Makkah’ project in order to create visibility among Haj and Umrah pilgrims who are always interested in products that reflect their Islamic culture,” said Jamal. According to him, it is necessary to introduce young men and women into business to manufacture high-quality products which would make “Made in Makkah” brand a resounding success.