Saudia’s AlFursan Loyalty Program Earns Triple Honors at the 2025 Freddie Awards

Saudia, the national flag carrier of Saudi Arabia, has achieved significant recognition at the 2025 Freddie Awards, with its AlFursan Loyalty Program earning three major accolades. The program was honored with “Best Elite Program – Airline Category”, “Best Promotion” and “Best Loyalty Credit Card” awards. These awards underscore AlFursan's commitment to delivering innovative and valuable experiences to its members.

The "Best Elite Program – Airline Category" award reflects AlFursan's seamless and rewarding experience, offering effortless mile earning and redemption opportunities. Building on this success in member engagement, AlFursan also received the “Best Promotion” award for its “94% Bonus Miles When Purchasing Miles” campaign. This initiative was acknowledged for enabling members to significantly boost their mile balances, opening doors to aspirational travel opportunities.

Furthermore, AlFursan's commitment to providing comprehensive loyalty benefits was recognized with the “Best Loyalty Credit Card” award. This accolade was given for its co-branded credit card offering with Al Rajhi Bank, highlighting its innovative approach to transforming everyday spending into valuable travel benefits through generous welcome bonuses and competitive earning rates.

Essam Akhonbay, Vice President of AlFursan Loyalty Program at Saudia, said: “This triple recognition affirms AlFursan’s leadership in loyalty innovation and our commitment to delivering meaningful value to our members. We’ve reimagined what a loyalty program can offer—flexibility, lasting rewards, and miles that never expire. As we continue to expand our partnerships and digital capabilities, AlFursan remains dedicated to creating seamless, rewarding journeys that inspire loyalty for life.”

AlFursan is designed to deliver more value at every stage of the journey. Members can earn miles when flying with Saudia or any SkyTeam alliance partner, as well as through everyday spending with a wide range of partners, including hotels, car rental agencies, and retail brands. The program provides its members with an extensive range of benefits, including the option to add an extra piece of checked luggage, priority on waiting lists, bonus miles, and lounge access. With a user-friendly digital platform, members can easily manage their accounts, track miles, and access personalized offers.