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Eye of Riyadh
Eye of Riyadh
Business & Money | Sunday 25 April, 2021 1:48 am |
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Saudi Arabia to launch global electronic platform for dates

Saudi Arabia is launching a global electronic platform for dates as a way to introduce international investors to the different types of the fruit being produced in the country.

The Kingdom is one of the most important date-producing nations in the world, accounting for 17 percent of global output.

Dr. Mohammed Al-Nuwairan, CEO of the National Center for Palm and Dates (NCPD), said the platform would be launched before the end of the year and that it would be in four languages: Arabic, English, Indonesian and German.

He explained that the platform’s goal was to enhance marketing, as well as to provide investors and buyers with product choice and information about dates including their type and origin.

 

“We are working with the Ministry of Environment, Water and Agriculture, and the National Center for Palms and Dates to facilitate export procedures and open up marketing sales outlets outside the Kingdom to deliver Saudi dates to all countries of the world.”

He said that efforts were being made to market Saudi dates overseas and to raise date exports by taking part in events, international exhibitions, bilateral meetings, and an export empowerment program with the aim of opening new marketing outlets.

Research and marketing studies had been presented to target countries in order to classify dates as a high-quality fruit, he added, contributing to increased demand.

Efforts were also being made to work with companies that developed products from dates — powder, jam, liquid sugar, yeast, juice, dough, molasses, medicinal alcohol, and vinegar ­— by seeking and stimulating private sector engagement.

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