In conjunction with the implementation of the women’s driving decision, Samaco Automotive Company, the exclusive dealer for Audi cars in Saudi Arabia, have launched an initiative to hold a series of technical workshops for their female customers. The purpose is not only to instruct on the basics of car maintenance, but also to raise awareness of the importance of regular service of their vehicles
The workshop, which was supervised by after sales service experts and professionals, consisted of a 6-station tour. Each station outlined one topic/aspect that the guests were informed about. The tour started with the first station, being the Direct Reception Station, moving on to Audi's Twin Service Station, then to the Tires Check-up Station, the Under-hood Check-up station, the Genuine vs Non-Genuine Parts Station, and finally ending the tour with the Car Main Features and Options Station. After the tour, the guests were shuttled to the Audi Terminal & enjoyed a demonstration of the entire range of Audi cars, as well as documentary movies about each model.
After completing the lectures for this workshop, some participants also proceeded to a practical application of the skills they learned, like tire changing. Theoretical and physical tests validated their service skills to demonstrate the workshop benefits in terms of maintaining the excellent condition and performance of their cars.
After the workshop, Mrs. Amal Shaaban, one of the participants in this initiative, commented as saying:” It is a unique experience for the ladies. We would like to thank Samaco Automotive Company for this initiative and for inviting us to be part of this one of a kind event. We will, for sure utilize what we have theoretically and practically learned.
Meanwhile, Mrs. Hanan Amer, an owner of the new Audi Q5 car, could not conceal her delight of the big advantages that she gained, and praised Samaco - Audi initiative, and thanked the company for giving the ladies the chance to attend this workshop, which enhanced their awareness about car services, as well as their self-confidence to apply the appropriate steps in case of car breakdown.
Kerem Tas, General Manager of Audi brand at Samaco Automotive Company, expressed the company’s pride in this initiative that will strengthen their relationship with customers, and said:” We are keen to support the independence of our female Audi customers, so we have launched this initiative to strengthen their confidence as well as emphasize our commitment to provide the highest standards of services in general, and after sales services in particular.” He added:” Following the success of this initiative; we will now offer this opportunity in all our branches in the Kingdom to further the awareness of our female customers in the importance of car regular services.”