Tourism & Hospitality | Monday 25 March, 2019 11:42 am |

n line with its commitment to always introduce delicious and superior quality food items, Saudia Dairy and Foodstuff Company (SADAFCO)has decided to tour the Kingdom to raise awareness around their Saudia Fries and Saudia Ketchup products. 

 

The activity kicked off at the end of February in Riyadh and Jeddah and will extend till the first week of April in Dammam. During that period, the booth with a unique external design of a food truck has been installed at high footfall malls, namely, Red Sea Mall, Ghurnata and Dhahran mall.

 

“New Product Development is at the core of SADAFCO’s business strategy and we are always exploring exciting product options for both our valued and potential consumers in Saudi Arabia and across the region,” said Amani Essam Jamal, Culinary Marketing Manager at SADAFCO. “The Saudia brand is synonymous with great-tasting, nutritious food products of high quality that complement the lifestyles of our consumers. We are confident that consumers will relish our fries and ketchup as we are the only company that provides both products within our portfolio.”

 

During the mall activations, visitors will be able to have fun and take pictures by using props that have shape of fries and ketchup. More than 600,000 people are expected to see the food trucks during the roadshow.