19 Jumada II 1443 - 22 January 2022
    
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Eye of Riyadh
Eye of Riyadh
Business & Money | Sunday 28 November, 2021 8:51 am |
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RED SEA INTERNATIONAL FILM FESTIVAL REVEALS BANQUE SAUDI FRANSI AS OFFICIAL SPONSOR

The Red Sea International Film Festival has announced Banque Saudi Fransi as the official bank sponsor for the festival. The festival provides Saudi talent with a platform for storytelling, and through dedicated funds develops and nurtures local filmmakers as well as promoting film production in the region. 

 

Rayan Fayez, Managing Director and CEO of Banque Saudi Fransi said: “In today’s world, financial instruments are employed everywhere in the globe as tools to support culture and art to foster creativity and innovation. Through sponsoring the Red Sea International Film Festival as the official banking partner, Banque Saudi Fransi seeks to promote the cultural exchange in the Arab Film industry, especially in KSA, as well as boost the growth of the local film community, and shed light on Saudi filmmaking as a contributor to the international film industry. Banque Saudi Fransi also believes that the Red Sea International Film Festival is an opportunity for the world to experience Saudi Arabia and witness the significant changes taking place in the country through several inspiring cultural experiences.”.

 

Banque Saudi Fransi's interest in enriching the cultural scene was further demonstrated in signing a memorandum of understanding with the KSA Cultural Development Fund. Through its diverse funding programs and business-enabling solutions, Banque Saudi Fransi intends to support various cultural activities in the Kingdom and showcase its multicultural identity. As one of the region's most modern and innovative banks, Banque Saudi Fransi is committed to fostering customer-focused innovation initiatives.

 

Shivani Pandya Malhotra, Red Sea International Film Festival Managing Director, commented on the sponsorship announcement, saying: “We are pleased to announce Banque Saudi Fransi as the exclusive bank sponsor for the Red Sea International Film Festival. The support from Banque Saudi Fransi towards the festival is representative of the fact that collaborations between two seemingly unrelated brands can yield marvellous results not only for the brands themselves but also for the attendees and guests, creating a one-of-a-kind experience. We look forward to a fruitful partnership with Banque Saudi Fransi.”.

 

The Red Sea International Festival has been designed to support and develop the regional film industry through funding initiatives including The Red Sea Lodge, the Foundation's incubator for Saudi and Arab filmmakers.

 

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