Technology & IT | Wednesday 18 April, 2018 12:37 pm |

RBBi, the first accredited usability & digital marketing agency in the Middle Eastcovetsthe prestigious Seamless Award for Best Use of Big Datawith Al-Futtaim Automotive. The award was presented at the 2018 Seamless Awards, which took place at the JW Marriott Marquis, and recognisedthe team capabilities and experience in data and analytics in the region.

 

Commenting on the award win, Byron Gavin, Head of Data & Analytics at RBBistated, "To receive industry recognition in a category representing the future of our industry is an achievement we are immensely proud of. With vetted panellists, tough criteria, and a shortlist of five strong nominees, we are honouredto be recognisedfor the work completed with Al Futtaim Automotive and for the opportunity to flex our digital analytics solution to deliver an award-winning campaign.”

 

The Seamless Awardsis an annual event that honourscompanies and individuals in the payments, e-commerce and retail industries, who have demonstrated an unparalleled ability to succeed. At the event, RBBi was recognisedfor the work completed for Al-Futtaim Automotive positioning the digital agency as a data-drivenconsultancy and not just a performance marketing firm. Al-Futtaim Automotive sought to streamline their offline and online data sets to enable their sales team with reliable customer insights. RBBi exercised creativity by introducing the concept of machine learning and the ability to predict customer behaviourthrough analytic modelling. The data-oriented approach implemented resulted in a considerable increase in sales and revenues with 400% higher lead conversion rates and 233% higher conversion rates from lead to showroom visits. 

 

“Providing our clients with award-winning digital platforms that get results is our primary goal at RBBi,”added Gavin. “To have our work then be recognisedby Seamless is a validation to our partners that we’re doing things right.”