Tourism & Hospitality | Thursday 30 August, 2018 2:40 pm |

Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia opened its second VOX Cinemas OUTDOOR location at Aloft City Centre Deira. This new OUTDOOR concept, the first licensed venue for VOX Cinemas, features stunning views of the Dubai Creek and city skyline.

 

Following the success of VOX Cinemas’ first OUTDOOR cinema at Galleria Mall, the new location is suitable for all seasons with a retractable roof so movie-lovers can enjoy al fresco evenings in winter and relax in air-conditioned comfort in summer. Furnished with plush lounge-style seating for individuals and couples, guests can select from an a la carte menu of appetisers and snacks designed to be enjoyed in front of the big screen.

 

Built on the pool terrace on the 4th floor of the Aloft Hotel, the new OUTDOOR cinema location joins a shisha lounge and infinity pool, adding to the hip vibe. Located at the hotel and attached to the mall, this will be the first licensed VOX Cinemas location, where a variety of beverages can be enjoyed while watching the latest Hollywood and Bollywood blockbusters, exciting live football and other sporting events. Valet parking is also available for cinema guests.

 

Ticket prices are AED75 for a single and AED150 for a double seat with blankets available free of charge. To book, visit www.voxcinemas.com.

 

Ends

 

Note to the Editor: The legal name of this company is “Majid Al Futtaim” and should not be shortened or replaced by an acronym to avoid confusion with another business entity.

 

Disclaimer: All facts and figures in this release are accurate at the time of issuance.

 

About Majid Al Futtaim Cinemas

 

VOX Cinemas is the Middle East’s most innovative and customer-focused cinema exhibitor.  Owned and operated by Majid Al Futtaim Cinemas, VOX Cinemas is the cinema arm of Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa. VOX Cinemas is the Middle East’s most innovative and customer-focused exhibitor. With 35 locations totaling 346 screens across the region, including 187 screens in the UAE, 15 screens in Lebanon, 47 screens in Oman, 30 screens in Bahrain, 28 screens in Egypt, 18 screens in Qatar, four screens in Saudi Arabia and 17 screens in Kuwait, VOX Cinemas is the Middle East’s largest and most rapidly growing exhibitor.

 

The company is undergoing a 1.2-billion Dirham investment that will see the company expand to operate 600 screens in the next three years, excluding Saudi Arabia. In addition, Majid Al Futtaim Cinemas will invest AED1.96 billion to develop 600 screens across the Kingdom of Saudi Arabia by 2023. Tailoring every cinema location to the surrounding market place and customer preferences, VOX Cinemas offers a mix of cinema experiences including two luxury cinema concepts, the first one being THEATRE by Rhodes which is a collaboration with Michelin-starred Chef Gary Rhodes, and the second one being the much-loved GOLD by Rhodes luxury cinema experience. Taking the MAX big screen cinema to the next level, VOX Cinemas currently operates the Middle East’s largest cinema screen in the region at the City 101.6 MAX screen in City Centre Deira in Dubai. VOX Cinemas also has the very first and only IMAX with Laser screen in the Middle East, holds the Middle East’s exclusive rights to the immersive 4DX experience, and operates KIDS, the very first cinema in the Middle East dedicated to kids having fun. VOX Cinemas also introduced OUTDOOR, the first open air VOX Cinemas located on the rooftop of Galleria Mall.

 

www.voxcinemas.com

 

About Majid Al Futtaim

Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.

 

A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 15 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.

 

Majid Al Futtaim owns and operates 23 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in 38 markets across Middle East, Africa and Asia, and operates a portfolio of more than 240 outlets in 14 countries.

 

Majid Al Futtaim operates over 340 VOX Cinema screens and 35 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai, Orbi Dubai and Ski Egypt, among others. The Company is parent to the consumer finance company 'Najm', a fashion retail business representing international brands such as Abercrombie & Fitch, AllSaints, lululemon athletica, Crate & Barrel and Maisons du Monde. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also owns the rights to The LEGO Store and American Girl in the Middle East and operates in the food and beverage industry through a partnership with Gourmet Gulf.

www.majidalfuttaim.com

 

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