Global technology brand OPPO has launched an Endangered Colour campaign in partnership with the National Geographic Society. The initiative will support the Society’s wildlife conservation efforts and highlight the industry-leading videography and photography capabilities of the OPPO series of smartphones. Featuring a content series created by National Geographic Photographer Joel Sartore using an OPPO Find X3 Pro high-definition camera, the campaign will share a world full of unimaginable colour.
As part of the Endangered Colour series OPPO has also donated USD $500,000 to the National Geographic Society to support its wildlife conservation efforts at large.
Ethan Xue, President of OPPO Middle East and Africa said, “Endangered Colour is a campaign with a purpose to do good for the world. Its aim is to show the beauty of wildlife and reveal its vibrant array of colours captured using OPPO’s AI-powered quality photography and videography.
“Through the images and short films captured by Joel Sartore audiences will experience nature from a new perspective and discover a world full of unimaginable colour. With this campaign we aim to inspire and educate audiences on the importance of preserving endangered species and highlight the capability of OPPO technology to capture perfect moments in all their intense colour and beauty.”
Endangered Colour harnesses the technology of OPPO to celebrate nine species at risk of extinction and promote National Geographic’s mission to protect the health of our planet. Through raw and unfiltered, billion-colour footage, Endangered Colour brings the true colour and textures of nature to life with 100% accuracy, preserving them far into the future. The film series is narrated by OPPO Global Ambassador and award-winning actor Eddie Redmayne whose evocative storytelling brings the audience on a breathtaking journey.