Business & Money | Monday 12 November, 2018 2:05 am |

Obeikan Investment Group, one of the largest business organizations in Saudi Arabia, has signed a strategic partnership with Microsoft Arabia, to develop digital solutions in manufacturing and education. The partnership aims to employ Microsoft’s technology solutions to support Obeikan’s digital transformation journey and provide the Group with cutting edge digital platforms that enhance its efficiency and productivity.

The partnership between Obeikan Group and Microsoft Arabia will leverage the Obeikan Group's strong expertise in Manufacturing, especially in Packaging for Food and Beverage, and integrate it with Azure services to implement best practices in the sales field and “Demand Forecasting”. This will enable the Group to develop improved sales processes and consolidate its relationship with customers by better analysing and managing the data. By implementing the group's digital transformation plan, Microsoft Arabia and Obeikan Group will set up a long-term initiative to develop packaging operations and create smarter processes at lower costs and keep pace with the 4thIndustrial Revolution.

The partnership will also bring together Obeikan Group’s expertise in education services and Microsoft’s latest digital innovations to build digital classroom models and support innovative curricula.

“We are very excited about this strategic relationship with Microsoft. This partnership will empower Obeikan to offer digital solutions and advanced analytics to improve customer engagement, employee empowerment and manufacturing productivity, whilst reducing operating costs and supporting Saudi Arabia’s Vision 2030.” said Eng. Abdallah Obeikan, CEO of Obeikan Investment Group. He added: “This strategic partnership will help Obeikan group to become the number one digital solutions provider for the manufacturing industry in this region.”

Mr. Thamer Al Harbi, President of Microsoft Arabia, talkedabout the importance of this strategic partnership and said: "Keeping pace with the 4thIndustrial Revolution through the implementation of digital transformation plans will empower companies to continue their business. It will also enable employees to perform their tasks, improve operational performance and innovate the latest products.” Al Harbi added: "Our partnership with Obeikan Group is a remarkable achievement and an example of our partners' confidence in Microsoft's expertise to enable them to achieve their Digital Transformation Journey."