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Eye of Riyadh
Eye of Riyadh
Tourism & Hospitality | Wednesday 16 September, 2020 2:00 am |
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Nespresso Heralds Coffee Craftsmanship With The Lastest Additions To The 2020 Master Origins Range

Coffee lovers around the world are set to experience coffee craftsmanship from far flung corners of the globe with the latest additions to the Nespresso Master Origins range.

 

Complementing the existing blends in Nespresso’s Master Origins range, four new single origin blends have launched today including a limited edition coffee on the Original system; Master Origin Aged Sumatra. For Vertuo systems, Master Origin Aged Sumatra will also be available as a limited-edition coffee, along with new permanent single origin blends from Ethiopia, Costa Rica and Peru.

 

Inspired by the skills of some of the finest artisans, the Master Origins range gives coffee enthusiasts the chance to experience legendary tastes that would otherwise elude consumers. 

 

During the launch event of Master Origin Collection in the Kingdom of Saudi Arabia, which was attended by many media specialists, social media influencers, and coffee lovers on the "Zoom" platform, Salem Al Yafei, General Manager of Al Suqia International - the exclusive distributor of Nespresso in Saudi Arabia said, “The Master Origin Group gives coffee lovers the chance to try legendary flavors and blends that are hard to come by. Inspired by the skills and ingenuity of the world's best coffee growers, Nespresso Master Originals are carefully produced to make gourmets enjoy premium coffee of unmatched quality in every cup.”

 

Harnessing the local skills and knowledge from local coffee farmers in these regions, Nespresso Master Origins coffees are produced with meticulous care to deliver coffee excellence in each cup of Nespresso coffee. The distinctive aromatics of these coffees are not only linked to the countries of origin, but also to the specific ways of processing coffee by local farming communities. Each coffee sourced has allowed for Nespresso to work in partnership with local coffee farmers to produce these distinctive coffees to enjoy in the comfort of your own home.

 

 

Discover the full Master Origins range

 

Discover Limited Edition Master Origin Aged Sumatra Wet-Hulled Aged Arabica

Available for both Original and Vertuo systems

 

As one of the first places in the world known for growing coffee on a large scale, Sumatra in Indonesia is renowned for the quality coffee beans it produces that offer a unique combination of body, depth and flavour.

 

High up around Gayo Mountain, in the Aceh province of the island of Sumatra, groups of skillful coffee farmers devote their expertise to the unusual process of giling basah. This process consists in removing the coffee cherry flesh and parchment while the beans inside are still wet, letting it breathe and dry more easily. Over the next 3 years the stored beans are left to moisten and dry with nature’s rhythms. These craftspeople take great care to continuously re-bag the coffee beans to ensure even ageing. The coupling of Indonesia’s giling basah method with the meticulous aging over several years develops a distinctive coffee profile.

 

Coffee lovers can expect a spicy woody profile with a velvety feel. Complex notes of cocoa and sweet caramel are also present throughout. 

 

Discover Master Origin Costa Rica with Washed Arabica Soaked in Hot Spring Waters
Available for Vertuo systems

In the depths of Costa Rica, coffee farmers come together in a central mill to soak their coffee beans in hot spring waters. The pulped coffee beans then rest into a fermentation tank where the water cools and thoroughly washes the beans, creating a balanced and clean taste.

 

Coffee connoisseurs can expect a malty sweet cereal character of this craftsmen's coffee. 

 

Discover Master Origin Ethiopia with Dry Processed Arabica

Now available for Vertuo systems

 

Coffee farmers in Western Ethiopia excel in using the ‘dry method’ of coffee processing. Coffee cherries are carefully picked and spread on top of suspended beds under the intense tropical sun. The cherries are then hand-turned continually for up to four weeks to ensure the produce is dried evenly, creating a rich unique taste that can only be found in this region. This method has been used by Ethiopian famers longer than anyone else. 

 

Coffee lovers can expect to sip on heady florals with a gentle hint of musk. 

 

 

Discover the Limited Edition Master Origins accessories

 

To celebrate the launch of Master Origin Aged Sumatra, a set of two Limited Edition Reveal Espresso Intense glasses will be available in special gift boxes. Developed in collaboration with the master glassmakers at Riedel, the carefully proportioned tasting glass allows the coffee to express its woody and spicy character. 

 

Additionally, Nespresso launches Limited Edition Origin Collection cups with a new glossy pink-colored interior matching the Master Origin Colombia capsule. The Limited Edition range will be available in the espresso and lungo formats and will arrive in craft packaging as a testament to its authenticity, sustainability and craftsmanship.   

 

Have a final moment of sweet indulgence, why not try Nespresso’s Limited Edition Ruby Cocoa Chocolate. Created in collaboration with Barry Callebaut, this Ruby Cocoa chocolate is offering a delicious “raw" Ruby Cocoa experience, with a fresh berry fruitiness and luscious smoothness to taste. 

 

For those with a soft spot for all things caramel, Nespresso is also pleased to extend its permanent chocolate range to include bestseller Milk Chocolate with Salted Caramel Pieces that was initially launched as a Limited Edition range in 2014. 

 

The Nespresso Master Origins range, accessories and sweet treats are available online and at Nespresso boutiques from 3rd of September. For more information on Nespresso’s

Master Origins range, including coffee recipes and accessories, please visit www.nespresso.com.

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