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Eye of Riyadh
Eye of Riyadh
Business & Money | Thursday 30 January, 2020 12:21 pm |

National Food Products Company uses Gulfood 2020 to affirm its position as a leading GCC F&B innovator

Dubai head-quartered National Food Products Company (NFPC) will be conveying its position as a pioneering food and beverage producer committed to delivering a dynamic innovation agenda at this year’s Gulfood. The company is showcasing a comprehensive range of its water, juice, dairy and bakery brands on Stand E38, Zabeel Hall 6, including Oasis, Lacnor, Blu, Gulf & Safe, Melco, Milco and Royal Bakers. 

The company’s leading water brand, Oasis is also the official Beverage Category Sponsor at Gulfood this year, and on the 16th February, at 3.30pm, will unveil a game changing product that will significantly further the company’s innovation and sustainability endeavours. In 1984, Oasis was the first brand to launch the 5 gallon bottled water concept across UAE. Today, the brand is present in a variety of channels, including major supermarket retailers and e-commerce platforms, providing water in all formats and sizes for different consumption occasions.

Besides Oasis, Lacnor too will be showcasing their new innovations during Gulfood. The Lacnor brand will also espouse the benefits of its Healthy Living range of juices which, having no added sugar, is aimed at consumers wanting to reduce their sugar consumption.  

Other activities taking place on the stand include live cooking demonstrations from Royal Bakers, the brand that offers a unique selection of specialty breads and pastries including sliced breads, Arabic breads, buns, rolls, cakes and croissants. 

Iqbal Hamzah, Group Chief Executive Office for NFPC, comments: “We consider Gulfood as the ideal vehicle to communicate NFPC’s position as a forward-thinking innovative F&B provider, that is constantly evolving to meet changing consumer and market needs. Our new Oasis product is a total game-changer - the first of its kind in the water category in the GCC, and so we are anticipating a great deal of interest and excitement around its launch. Other brands within our group will also showcase exciting new additions -  these are products which we have identified as missing from the dairy beverage market within the UAE, and we will be interested to gauge reaction and feedback from visitors.”   

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