22 Jumada II 1443 - 25 January 2022
    
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Eye of Riyadh
Eye of Riyadh
Business & Money | Monday 12 July, 2021 1:44 am |
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“Nadec” Products Reached 90% Consumers’ Trust in KSA

The National Agricultural Development Company (NADEC) has won as one of the most popular brands in the dairy sector in the Kingdom, and one of the strongest brands in the Fast-Moving Consumer Goods (FMCG) sector within the “Kantar World Panel” list, a company specialized in understanding consumer and shopper behaviors.

According to a recent survey conducted by Kantar, “Nadec” has recorded a 90% trust rate in the local market. The company products are being chosen by 9 out of 10 families within the local market as well as it’s becoming the most preferred product by mothers ranging in age from 25 to 40 years.

“We are proud that is Nadec has ranked as the second preferred dairy brand as well as one of the largest FMCG preferred brand by families in Saudi Arabia. Nadec is continuously focusing on offering high-quality products and ensuring fulfillment of the consumers’ demands”, said Steen Hadsbjerg, Chief Executive Officer of the National Agricultural Development Company – (Nadec).

“We value the trust put in Nadec’s products by the families in KSA, to become the most preferred brand across the kingdom. This achievement conveys the efforts exerted by our teams to sustain consumers’ satisfaction and enhance confidence in our products. We constantly seek to develop our offerings and provide exceptional quality and strive to provide the finest and nutritional products and agricultural produce through foods and agriculture. Nadec is proud to play a role in helping to provide food security and sustainability for the Kingdom of Saudi Arabia”, concluded Hadsbjerg.

 

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