Moro Hub Signs a Strategic Agreement with Riverbed to Deliver Advanced Unified Observability and Acceleration Solutions

The partnership aims to deliver actionable insights and digital performance acceleration, offering organizations a high-quality user experience when transitioning to cloud securely and seamlessly

Moro Hub, a subsidiary of Digital DEWA, the digital arm of Dubai Electricity and Water Authority (PJSC), signed a strategic agreement with Riverbed Technology, a global information technology company who provides organizations with unified observability and acceleration solutions to deliver a secure, seamless digital experience. The agreement was signed between Mohammad Bin Sulaiman, CEO of Moro Hub and Dan Smoot, President and CEO of Riverbed at the Moro Hub headquarters in Dubai.

In accordance with the agreement, Moro Hub will leverage Riverbed’s industry-leading unified observability and acceleration solutions to help businesses enhance connectivity, reduce operational costs and improve the performance of the network, as well as easing customers’ transition to the cloud.

Riverbed’s Unified Observability portfolio includes visibility offerings that provide telemetry across the network, applications and end-users, and a new cloud-native, SaaS delivered solution that applies artificial intelligence (AI) and machine learning (ML), enabling Moro Hub to correlate data streams and alerts to provide actionable insights. This will further accelerate Moro Hub to automate the investigative workflows of businesses, empowering staff at all skill levels to increase efficiencies. 

With Riverbed’s acceleration solutions, Moro Hub will be able to provide fast, agile and secure acceleration of any application for large enterprises to organizations in the SME market. Riverbed Acceleration solutions enables organizations to decrease latency and achieve higher output, including up to 98 percent reduction in data transfer. This will significantly improve migration and replication services.

“Moro Hub’s goal is to deliver exceptional digital solutions to ensure seamless operations for businesses in the region. This agreement with Riverbed will strengthen our portfolio of unified observability and acceleration solutions, which will help clients turn to cloud easily and stay competitive and productive,” said Mohammad Bin Sulaiman, CEO of Moro Hub. 

Leading industry and financial analysts estimate the observability market will reach approximately $19 billion in 2024. Drivers of this growth include the tectonic shifts to hybrid work and networks, multi-cloud environments, and modern application architectures. These shifts make it critical for IT teams to extract actionable insights from data and proactively manage performance using existing tools. To address this, Riverbed’s unified observability solutions have been designed to provide IT teams with a unified view to see through massive complexity and transform data into actionable insights across the entire digital ecosystem and enable automated self-healing. This will enable organizations to provide seamless digital experiences that drive enterprise performance for both the employee experience (EX) and customer experience (CX).

“We are excited to embark on this new partnership with Moro Hub, leaders in delivering digital solutions in the region. As businesses in the Middle East look to align with the commendable government initiatives aimed at growing the region’s digital economy, they will find immense benefit in leveraging Riverbed’s industry-leading Unified Observability and Acceleration solutions. Our collaboration with Moro Hub will strengthen our ability to deliver these solutions in the region, ensuring enterprises can effectively transform data into actionable insights in order to improve decision-making, increase productivity and ultimately exceed user experience expectations,” said Dan Smoot, President and CEO of Riverbed.