Business & Money | Sunday 5 July, 2015 1:36 am |

Marketing experts from Twitter, Yahoo!, the Body Shop, eBay, Cambridge University and Virgin Media have been confirmed to present at the second edition of the Marketing Kingdom Middle East, scheduled to take place from 18-19 October 2015 at the W Hotel in Doha.

“After last year’s phenomenal success, our aim with the 2015 edition of the Marketing Kingdom Middle East is to help regional companies maximize the impact of their social media activities and move from fragmented social structure to holistic approach. Personalized marketing is also a major topic at this year’s event. Even though it’s easier than ever to provide relevant marketing materials to different audiences, most marketers simply aren’t doing it”, says Kosta Petrov, Managing Director at P World, the company organizing the Marketing Kingdom Middle East 2.

Qatar’s biggest marketing event kicks off with a presentation on creating successful marketing campaigns on Twitter. During the two day event, regional marketers will also be able to hear presentations on Engaging The Emotional Shopper To Drive Sales by Sam Thomson, Brand And Value Director at The Body Shop, What Millennials Want - Content Marketing Best Practices by Hussein Freijeh, Managing Director at Yahoo!, Social Media And The Customer Journey: How To Put The Customer At The Center Of Your Social Strategy by Paul Fabretti, Global Head Of Social Media at Microsoft, One Not Everyone - Achieving Personalised Marketing At Scale by Kristian Lorenzon, Head Of Social media at O2 and Creating An Effective Social Media Narrative: Uncovering The True Power Of Storytelling by Amanda Hall, Chief Creative Officer at A+E Networks.

The Marketing Kingdom is the world’s fastest growing marketing event with annual shows in 10 different countries including Qatar, Egypt, Jordan and Azerbaijan. The event is organized by P World with the support of Bayt as the event’s Strategic Career Partner. The Marketing Kingdom Middle East 2 is also supported by qatarisbooming.com and Eye of Riyadh.

For more information on the event and pricing please visit: http://www.thepworld.com/pevents/event/102/marketing-kingdom-middle-east-2