Majid Al Futtaim Cinemas, the dedicated cinema arm
of Majid Al Futtaim, the leading shopping mall, communities, retail, and leisure pioneer across the Middle East, Africa and Asia, has opened the first ever cinema in Tabuk in line with its commitment to expand its footprint to new cities across Saudi Arabia. The opening of the new multiplex in Tabuk Park mall consolidates VOX Cinemas’ long-term growth strategy in the Kingdom and its commitment to Saudi Vision 2030.
The milestone occasion was celebrated with an opening ceremony attended by representatives from the Province of Tabuk, the General Commission for Audiovisual Media (GCAM), Quality of Life, dignitaries, Mohamed Al Hashemi — Country Head, Majid Al Futtaim Ventures KSA along with other members of the Majid Al Futtaim Senior Leadership team.
The 11-screen multiplex has a seating capacity of 831 and features VOX Cinemas’ signature concepts including two KIDS screens, a colourful and dedicated auditorium for young movie lovers, and VIP, which offers guests a more luxurious experience. VOX Cinemas Tabuk Park combines world-class entertainment with an enhanced range of innovative and homegrown food and beverage options including Nutella Bar as well as the VOX Cinemas Candy Bar, where guests can select their favourite cinema snacks. With a total of 112 screens across 10 movie theatres in four cities, VOX Cinemas is the largest exhibitor by screen count, admissions, market share and the largest independent distributor in the Kingdom.
VOX Cinemas Tabuk Park is opening in compliance with government guidelines and has implemented an all-encompassing sanitisation and physical distancing plan to ensure that guests can have an exceptional experience with added comfort and peace of mind. Guests can enjoy a completely queue-less experience by advance booking tickets online and contactless payment is also available. To ensure physical distancing is maintained, VOX Cinemas Tabuk Park has safe distancing ambassadors and instructional signage. These are just some of the innovative measures in place to safeguard the health, safety and wellbeing of guests and staff.
Speaking about the opening, Mohamed Al Hashemi — Country Head, Majid Al Futtaim Ventures KSA said, “We are extremely proud to be bringing the magic of motion picture to Tabuk for the first time, which demonstrates our commitment to supporting the Quality of Life Program by enhancing participation in cultural and entertainment activities and creating job opportunities in the film industry. It also marks another major milestone for VOX Cinemas, which surpassed 100 screens in Saudi Arabia with the opening of VOX Cinemas Sahara Mall, Riyadh in June. We continue to build on that momentum by expanding our footprint in new cities such as Tabuk with plans to open in Hail and Jubail in the coming months. We will also be bringing our world class experiences to Jeddah at the end of the year, in line with our ambitious plans to build 600 cinema screens across the Kingdom by 2023 as part of a SAR 2 billion investment. Saudi Arabia has a burgeoning entertainment sector and we look forward to leveraging the growth opportunities that Vision 2030 presents.