VOX Cinemas, the dedicated cinema arm of Majid Al Futtaim, the leading shopping mall, communities, retail, and leisure pioneer across the Middle East, Africa and Asia is continuing to expand its footprint across Saudi Arabia with the opening of a new multiplex at The Spot – Sheikh Jaber, Riyadh. The seven-screen cinema is integrated with Yalla! Bowling and an innovative entertainment experience, consolidating VOX Cinemas’ commitment to provide families across the Kingdom with unparalleled and customer-focused cinematic experiences.
The opening is the result of a partnership formed between Majid Al Futtaim and Rakaa Holding to bring five new entertainment destinations to Riyadh and Jizan. VOX Cinemas The Spot – Sheikh Jaber will deliver an exceptional entertainment experience, catering to the preferences and demands of people and communities across eastern Riyadh. Equipped with seven screens, the state-of-the-art multiplex boasts signature concepts such as VIP for a more premium experience and KIDS, a dedicated auditorium for young movie fans. Guests can also indulge at the Candy Bar, which serves up a menu of popular cinema snacks.
Providing entertainment for the entire family, the Riyadh location features a modern eight-lane Yalla! Bowling alley and a games section furnished with billiards tables plus air hockey. Commenting on the opening, Mohamed Al Hashemi, Country Head, Kingdom of Saudi Arabia, Majid Al Futtaim Leisure, Entertainment, Cinemas and Lifestyle said, “VOX Cinemas is extremely proud to partner with Rakaa Holding to expand our footprint across Saudi Arabia, which is a key strategic market for us. This launch demonstrates our alignment with Vision 2030’s ambitions to increase the number of family entertainment centres and our commitment to making world-class entertainment accessible to communities throughout the Kingdom. We look forward to welcoming guests to our latest cinematic experience and creating even more great moments for them to enjoy.”
Hamad Al Malik, Board Member of Rakaa Holding added: “ We are proud to collaborate with Majid Al Futtaim, which is synonymous with customer-focused and innovative experiences. Saudi Arabia has a thriving leisure and entertainment sector and, given Majid Al Futtaim’s market understanding and expertise, we are confident that these new developments will be hugely successful.”
VOX Cinemas now has a total of 141 screens across 13 movie theatres in five cities, making it the largest exhibitor by screen count, ticket sales and the largest independent film distributor in the Kingdom. Later this month, it will open its 14th cinema in The Esplanade, Riyadh followed by a multiplex in Jubail in the following months.
VOX Cinemas The Spot – Sheikh Jaber is opening in compliance with government guidelines and has implemented an all-encompassing sanitisation and physical distancing plan to ensure that guests can have an exceptional experience with added comfort and peace of mind. Guests will enjoy a completely queue-less experience by advance ticket booking online and contactless payment is also available. To ensure physical distancing is maintained, VOX Cinemas The Spot – Sheikh Jaber has safe distancing ambassadors and instructional signage. In recognition of its efforts, Majid Al Futtaim was awarded ‘Best Innovation in Health and Safety’ at the MENALAC Awards for the third consecutive year in 2020.