Business & Money | Monday 6 May, 2019 2:34 pm |

Madi International, a prominent distributor in the Middle East’s beauty care industry, introduced two advanced skincare product lines of globally acclaimed skincare brand SKEYNDOR. The products, TIMELESS PRODIGY and UNIQCURE, were officially unveiled at the press conference held at Grand Hayatt Hotel, Dubai on 28 April, 2019.

According to Euromonitor International, consumers in the UAE spent $247 per capita on cosmetics and personal care, more than any other country in the Middle East, and ninth worldwide; this is forecast to grow to $294 in 2020. While Saudi Arabia retains the highest market share of 33.2 per cent in the Mena, the UAE stands higher in terms of spending per capita. Even though UAE constitutes only 2 percent of the MENA population, the high expenditure per capita is a result of the strong consumer confidence, high literacy rates and predominantly young population with a high social media exposure.

 “We’re so excited to introduce the new advanced range of products by SKEYNDOR to the flourishing beauty care market in the UAE,” Mohammed Madi, president of Madi International, said. “SKEYNDOR’s products are based on comprehensive scientific research and technical support to address the specific requirements of beauty-conscious women all over the world. We’re sure that these product lines can have a real impact on the thriving beauty care industry here.”

As its name implies, TIMELESS PRODIGY is an ultra-anti-aging line formulated with more than 25 pure ingredients. It is an exclusive union of science and luxury in a unique sensory experience as serum, cream or beauty room treatment. The most advanced anti-aging technology in this line decisively fights the sign of ageing skin by reaching to the expression of the genes in the skin to impact the ageing of the cells and turn back the clock of time.

The second range UNIQCURE concentrates boost the beauty benefits of common cosmetic products with more than 35 active ingredients specially selected and optimised with SKEYNDOR technology to achieve extraordinary results in the skin. It brings together the brand’s experience of more than 50 years of research and the most advanced technology, to provide personalised, specific solutions for all women, without exception. This new range of ampoules concentrate the latest scientific advances into beauty material, to treat the skin’s main causes for concern. 

“We’re delighted to collaborate with Madi International to unveil our new cutting-edge skincare range into the exponentially growing beauty care industry in the UAE,” Mr. Jordi Morcillo Mur, CEO of SKEYNDOR said. “With TIMELESS PRODIGY range, SKEYNDOR puts the latest cosmetic innovation into your hands to turn back the clock of time, while UNIQCURE range is developed to meet the specific needs of women’s face care.”