Users of Likee – the wildly popular short video app – have even more to sing and dance with thanks to its announcement today of a partnership with Believe - a world leading music company, helping artists and labels to build their audiences and careers, at all stages of their development. The new cooperation will give app users access to a library of millions of songs.
Developed by BIGO Technology and released in 2017, Likee is a leading Singapore-based global platform for viewing and creating short-form mobile videos. It offers cutting-edge video shooting and editing tools, with more than 1,000 special effects available. It also encourages connection and conversation among users by gamifying viewing and interactions.
For its part, Believe has more than 1,200 employees in 45 countries and distributes more than a third of the world's digital music in volume. The partnership will encompass Likee’s core markets, such as the United States, United Kingdom, Russia and the CIS, Indonesia, Middle East, North Africa and Egypt.
“We’re embracing the next generation of music creation, distribution and consumption with Likee in this partnership,” said Gideon Mountford, Head of Digital, Believe. “This is more than just a one-way licensing deal, we look forward to the results our artists and musicians will achieve on the platform”.
For major short video platforms, globalization is always achieved through localization. The newly announced partnership is identified as a strategic move of both parties towards a win-win situation by offering local customers global content and vice versa.
“We are very excited to partner with Believe. Likee is dedicated to its mission of ‘Let You Shine’. I believe a more diverse music library will help further unleash the fullest potential of users’ creativity,” said Vice President, BIGO Technology. “As short video content
continues to grow in popularity around the globe, we are proud to take the lead in developing a platform that not only entertains users but also brings influencers, brands, and organizations together as an evolving business ecosystem.”