Business & Money | Tuesday 25 June, 2019 2:38 am |

Volunteering is a symbolic activity that individuals engage in within society to contribute to its progress and prosperity. It has become a crucial part of our contemporary life that has resulted in a rapid development in different aspects of our lives. The complexity of social life and the effect of external factors such as changes in the economy, technology or the environment incites us to have a more active role in society through voluntary work. 

In line with their commitment to giving back to the community, LG Electronics Saudi Arabia has launched Ramadan & Eid initiatives marking its Global Volunteer Day. The company has been taking part in eco-friendly activities in alliance with UN Environment Programme (UNEP) annual global campaign, where LG has been designated on June 5th each year as the "World Volunteer Day".

In support of this day, LG employees around the world participate in thousands of person-hours of volunteer activities, encouraging worldwide awareness and action for the protection of the environment.

LG Electronics conducted two activities that align with LG’s core mission of fostering environmental responsibility and giving back to the local community. For the first initiative, LG employees actively participated in the Corniche cleanup, located in Al Hamra’a Distric. Conforming to the Kingdom of Saudi Arabia 2030 perspective that aims at building a vibrant society and achieving its environmental sustainability, LG Electronics remains committed to operating in an economically, socially and environmentally manner. Through this sustainable achievement, the company will help raise awareness of the environmental pollution damage among the local community. 

“We believe that being a successful business is not just a matter of operational and financial achievements alone, it is also about continuously striving to be a socially responsible entity and giving back to the community,” said Eddie Jun, Managing Director of LG Electronics in Saudi Arabia. 

As for the second initiative and part of its Ramadan CSR program, LG Saudi Arabia distributed meals in Al Faysaliyah District hoping to nurture community engagement – the true essence of the Holy Month. “Ramadan is known as the month of giving, characterized by good deeds that reflect the bonds of solidarity and love that showcases the true essence of what the holy month represents”, said Eddie Jun. 

LG Electronics Saudi Arabia is committed to quality and innovation. Its objective is to implement social responsibility activities, helping the society it serves to foster the stability and cohesion of the local community and support its social development.