Herfy Food Services Co, Saudi Arabia’s largest fast-food chain has announced that it has signed an agreement with Capillary Technologies, a leading cloud-based software solutions provider that enables brands to intelligently engage with their customers, to revamp its digital platforms for enhanced customer engagement and experience.
Herfy is the largest quick service restaurant (QSR) chain in the Kingdom and one of the largest in the Middle East with over 367 stores, surpassing most of international restaurant chains in terms of presence in the Saudi Arabia.
Capillary Technologies will facilitate Herfy to adopt a mobile first approach for intelligent customer engagement. Capillary will implement this with Progressive Web App (PWA) to syndicate Herfy’s web page and mobile application.
Commenting on the partnership with Capillary, Mr. Louay Ajam, Marketing & Advertising Asst. Director at Herfy Food Services Co, said, “We are glad to associate with Capillary Technologies to tap their solutions that will give a seamless digital experience to our customers. This is a continuation of our digital transformation journey. As a market leader, Herfy is constantly innovating and elevating its customer experience. The development of the e-commerce platform is part of our digital strategy to build a strong digital ecosystem so that customers can conveniently interact with the brand.”
Mr. Nitin Kaushal, President & General Manager - EMEA at Capillary Technologies, said, “We are proud to collaborate with Herfy Food Services Co to help modernize their digital engagement practices aimed at catering to the needs of the ever-evolving customer profile and market requirements. Our role is to help businesses get ahead of the digital evolution and stay ‘always consumer ready’ with a tangible ROI, which we are committed to deliver.”
Herfy has a phenomenal success journey in the Middle East and other regions with its products manufactured in-house right from bread to meat, which are 100 per cent halal and hygienically processed.
Mr. Louay explained, “The presence of our restaurants is significant keeping in view the rapid growth of the fast-food industry sector of the key markets in the region. As a market leader in the segment, Herfy is steadily expanding its presence in other countries across continents.”
Capillary Technologies has a strong presence in the MENA region and covers over 300 million consumers, 25,000 stores and over 300 marquee brands across various industries on its SaaS platform across 30 countries.