Tourism & Hospitality | Monday 30 July, 2018 2:29 am |

Jeddah Summer Festival 39 concluded at Red Sea Mall after a month-long competition for 500 prizes worth 1,000,000 Saudi riyals, with draws for various prizes. The festival, which was launched on 25thJune 2018 (11 Shawwal) at Red Sea Mall, included the first draw for a car among various other prizes, followed by the second draw with valuable prizes for gold and jewellery as well as the balloon show and finally the World Cup screening.

 

The festival was organized by the Jeddah Chamber of Commerce & Industry, represented by the affairs of exhibitions and events, with the participation of the Ministry of Commerce, Jeddah Municipality, King Abdulaziz International Airport, the Saudi Commission for Tourism & National Heritageand the General Entertainment Authority, with the strategic sponsorship of Red Sea Mall, and the participation of 10 major shopping centres.

 

Hassan bin Ibrahim Dahlan, The Secretary General of the Jeddah Chamber of Commerce and Industry, mentioned that the chamber has expertise in the management of festivals and events. In addition, the chamber is continuously gaining experience from international methods to invest in the Saudi tourism product. This year, the chamber is expecting to attract visitors and families from inside and outside the Kingdom with a variety of events in shopping centers, on the Jeddah corniche and various parts of Jeddah, ensuring new and innovative ways to exceed the expectations of the public during the summer vacation. He stressed the keenness of the organizers of these events in highlighting the cultural dimension of the Makkah region and particularly Jeddah to take a significant leap in domestic tourism in line with the Saudi Vision 2030.

 

Mohammed Alasiri, Marketing Manager at Red Sea Mall, said: "The mall has extended a strategic sponsorship for the Jeddah Summer Festival 39 as we believe in contributing towards the development of tourism specifically in Jeddah and across the Kingdom, in addition to contributing towards the achievement of the Saudi Vision 2030 as a private sector entity. The mall continuously seeks to participate in entertainment, tourism and shopping activities in order to keep pace with the retail sector, offer new visitors and tourists the latest in retail, and give the mall a new look and feel."

 

For the first time this year, the Jeddah Summer Festival hosted the Jeddah Summer Basketball Tournament for the Disabled, screening the World Cup, the Air Village and a host of educational activities for women driving under “Let’s Drive”, in addition to the participation of several related sectors including tourist resorts, entertainment centres, shopping centres and restaurants in an event which is most favoured by families in Saudi Arabia and the gulf region.