Wednesday 22 Dhu al-Hijjah 1441 - 12th August 2020
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Eye of Riyadh
Eye of Riyadh
Cars & Autos | Saturday 6 June, 2020 2:00 am |

Jaguar Land Rover takes customers on a cutting-edge consumer journey with “Book Online” e-commerce platform

Jaguar Land Rover has extended its proud record of innovation with the evolution of its “Book Online” e-commerce platform. The online sales website allows customers to book a new car or a used vehicle from the Jaguar Land Rover Approved Pre-Owned program remotely, in the comfort and safety of their home. 


With showrooms being subject to restricted operating hours for the safety of visitors, customers and staff during the COVID-19 pandemic, this streamlined virtual sales experience safeguards the health and safety of all. 


This digital service is one of the hallmarks of Jaguar Land Rover’s Customer First strategic vision. This concept aims to harness the company’s history of pioneering design and engineering expertise to evolve along with the ever-growing use of mobile and digital technology impacting car owners. Accordingly, in partnership with all of its regional MENA retailers, Jaguar Land Rover is helping to transform the auto retail landscape with the “Book Online” digital platform, facilitating the car-buying process through the websites and


This dynamic and exciting digital experience seamlessly guides Jaguar and Land Rover customers through the process of selecting a vehicle that is right for them. Through the website, the customer can go on a journey to select a vehicle from a live inventory, receive a finance quotation and finally book their desired vehicle. Alternatively, if they already have a vehicle in mind, the ordering process is even simpler.


Bruce Robertson, Managing Director of Jaguar Land Rover Middle East and North Africa, said: “Our Book Online digital platform offers the very same customer satisfaction that all Jaguar and Land Rover vehicles are renowned for: being dynamic, exciting and easy to use. Jaguar and Land Rover customers are provided quick and simple access to dedicated retailer websites that offer an unmatched digital experience through a pleasant, streamlined customer journey. All in all, we provide the ultimate showroom experience from the comfort of your own home, meaning you can stay safe and stay healthy while embarking on your Jaguar Land Rover retail adventure.”


Andre Bonthuys, Managing Director of Jaguar Land Rover Mohamed Yosuf Naghi Motors Company, commented: “In these trying times the welfare of our customers and the communities we serve is of the utmost important to us. We pride ourselves on our service excellence and hope to offer the best retail experience that we can. We understand that today the only way to do that is to marry convenience with health and safety, empowering our customers with the care and accessibility they need. We are very pleased to be making great strides in the auto retail space, with the Jaguar Land Rover Book Online platform transforming the customer journey for the better. Through this virtual marketplace, we hope to meet our customers’ demands, match their ever-changing habits, and keep them safe.”


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