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Eye of Riyadh
Eye of Riyadh
Business & Money | Thursday 20 August, 2020 2:00 pm |
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Ithra Launches the Tanween Challenges

The King Abdulaziz Center for World Culture (Ithra) is pleased to announce the Tanween Challenges, a set of creativity and innovation challenges that will be featured during this fall’s Tanween Season. The Challenges encourage participants to think creatively while working with industry experts to design and develop projects and products that can create real outcomes in Saudi Arabia. 

 

The Tanween Challenges offer a valuable opportunity for creative individuals who wish to make a positive change within the Kingdom. The workshops and courses are offered both virtually and physically at the Center. Field experts will lend participants their support in designing, refining and finalizing projects. 

 

The challenges include Reimagining the Crafts of Saudi Arabia (August 27 – 29). Participants will develop ideas, refine their visions, and create a final contemporary product inspired by Saudi Arabia’s traditional crafts. The craft Challenge partner is Qormuz, a professional Saudi heritage product company, and the winning product will be displayed in Qormuz stores. Visualizing the Data of Culture Challenge (September 2 – 4) is for Imam Bin Abdulrahman Faisal University (IAU) graphic design and multimedia students. The students will utilize infographics to tell a story of cultural activity in Saudi Arabia. 

 

Most of the Challenges are competitions, and the top projects will be published or featured at Tanween. In The Future of Creative Placemaking Challenge (September 5 – 7), participants will reimagine a Saudi Arabian neighborhood, address its shortcomings and enhance its strengths. Individuals will use their creativity to transform a public area into an attractive and sustainable community space. 

 

In the Creativity Needs You Challenge (September 17 – 19), participants will compete to design the most compelling single-picture ad that will advertise the benefits of a creative career to the public. Participants will work with professional copywriters and visual communication specialists to optimize their designs.

 

Innovative abilities will also be tested in the Cardboard Furniture Challenge (October 5 – 7). Cardboard Furniture Challenge participants will design and construct original furniture designs using only carboard. The final Challenge, A New Outdoors Challenge (October 19 – 21), encourages participants to develop a physical product that will connect tourists with outdoor experiences in the Kingdom. The Riyadh-based design firm Product Care will assist applicants in creating the project.

 

The Tanween Challenges programs will run from August 27 – October 21. 

 

 

 

Don’t miss the chance to create and compete in the most innovative programs of the season! To register for or to learn more about the Tanween Challenges, visit www.Ithra.com

 

Ithra is a cultural hub that strives to inspire, create and collaborate. The Tanween Challenge is an exciting, enriching and interactive set of programs for creative individuals in Saudi Arabia. 

 

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