Intigral, a leading provider of digital entertainment and sports in the MENA region engaged in critical media-focused discussions at the recent BroadcastPro Summit and Awards. The 11th edition of the summit brought together over 300 industry stalwarts and innovators through several workshops and conferences to discuss the dynamic industry trends, debate best practices and standards, and collaborate on significant business developments.
Intigral’s Director of Entertainment Products, James Walmsley, and VP of Content at Jawwy TV, Tony Saab, were featured panelists during the summit as they shared their knowledge and experience on the key topics addressed by the summit.
As a panelist on “Taking streaming to the next level”, Mr. James Walmsley took part in the assessment of topics such as “standing out from the crowd”, offering a perspective of how to grow and maintain market share in an incredibly saturated market. Other industry-critical topics addressed included content navigation and discovery across services, the approach to include non-live sports content on applications, and digital marketing and content consumption strategies.
On the topic of “Curating content for a diverse MENA audience”, Mr. Tony Saab exchanged insights with several other industry leaders, highlighting Intigral’s position as a regional leader in the provision of curated digital entertainment content and its strategy to enhance its value proposition by enhancing Jawwy TV to become a super aggregator. The key subjects tackled included driving content consumption via social media platforms, adopting ad-funded programs, strategies in investing in Arabic content, imported formats and originals or adaptations, and subtitling versus dubbing.
Intigral’s participation at the 2021 BroadcastPro Summit highlights its dedication to the progress of MENA’s digital entertainment industry as a whole. As one of the leading home-grown players in the field, Intigral’s Jawwy TV doubled its user base in 2020 and continues to grow in 2021 through its expansion into markets across the MENA region.