Intigral, the leading over the top (OTT) content provider in the MENA region, today announces the expansion of its flagship Jawwy TV app and OTT entertainment service into Egypt through a strategic collaboration with the leading telecom operator, Telecom Egypt “WE”. This expansion is being enabled by a strategic partnership with TPAY MOBILE, the Middle East and Africa’s leading digital payments platform.
The Jawwy TV app will be available to Egyptian audiences from 9th of November, offering an exciting new digital entertainment platform for viewers seeking unmatched content with seamless and rewarding viewing experiences. A 30-day free trial of Jawwy TV will be available exclusively to WE subscribers from the date of subscription.
The Jawwy TV app encompasses both linear TV and subscription video on demand (SVOD) offerings, presenting viewers with countless content titles across multiple genres including Western, Arabic, and Khaleeji series and movies, documentaries and lifestyle shows, as well as children’s content. It also includes over 50 free-to-air and encrypted channels that cater to the tastes and preferences of all family members, such as Rotana, MBC, National Geographic, FOX HD. Moreover, Jawwy TV’s extensive video on demand (VOD) library comprises Jawwy TV Exclusive W1 movies, including the latest Egyptian movies as well as Jawwy TV’s exclusive original productions. Additionally, the app offers aggregated content from leading global content providers such as Fox+, StarzPlay, Cartoon Network, Wide Khaliji, and many more.
The app is also packed with features that enhance user experiences, such as subtitles and audio options in both Arabic and English, parental control tools, rewind features for linear TV content, live TV start over options, a recommendation engine, and the ability to use the app and even play the same content on multiple devices at the same time.
Markus Golder, CEO, Intigral, comments: “We are excited to be entering the Egyptian market, where we will present local audiences with a unique and high-quality OTT viewing experience that will enrich their digital entertainment experiences.”
“Egypt is one of the biggest growth markets for OTT in MENA, and we are keen to seize this potential by presenting world-class digital entertainment offerings that represent Saudi excellence to audiences beyond the GCC region.”
On this end, CEO and Managing Director at Telecom Egypt “WE” Eng Adel Hamad said: “We are pleased to collaborate with Intigral in launching Jawwy TV in Egypt, a step that further reiterates WE’s pioneering role as a telecom operator offering comprehensive telecommunications and IT services in the country, and underscores its dedication to present its subscribers with state-of-the-art services.” He added: “WE is committed towards fulfilling the needs and future aspirations of its clients in line with the global digital transformation witnessed by the telecommunications and IT services sector.”
Sahar Salama, Founder and CEO of TPAY MOBILE said: “TPAY MOBILE’s platform provides one simple integration giving digital entertainment players all-inclusive capabilities for bundling, billing and multi-channel acquisition access to new markets and audiences covering up to 80% of the Middle East and Africa (MEA) population. What we bring to the table is an easy and convenient fintech solution built for mobile operators to connect even more users with premium digital services like Jawwy TV.”
To subscribe, WE users can visit www.jawwy.tv or send an SMS to the short code 4041 saying ‘sub JW’ for the weekly package or ‘sub JM’ for the monthly package.