Technology & IT | Sunday 23 August, 2015 12:44 pm |

Last year, we launched the Twitter Publisher Network to help advertisers connect with audiences beyond Twitter in thousands of mobile apps while using our powerful measurement, targeting, and creative tools. Since then, we’ve continued to test it with customers, listened to their feedback, and gained valuable insights. Now we’re excited to announce significant expansions to the TPN, including a new name to better reflect the evolution of the product: Twitter Audience Platform - a simple and effective way for advertisers to reach over 700 million people on and off of Twitter.

 

First, we’re expanding beyond mobile app installs and re-engagements, by offering advertisers the ability to drive two additional objectives with the Twitter Audience Platform: Tweet engagements and video views. Both are now available for the first time in beta to all managed clients globally. Second, we’re launching new creative formats to help advertisers better engage with their in-app audience.