Business & Money | Friday 7 September, 2018 1:21 pm |

Homeworks, Al-Futtaim's home improvement and lifestyle brand, has rolled out their PRICE CRASH strategy that aims to make home products more affordable for Saudi customers.

 

As a result of the new strategy, customers will have greater choices for their home enhancement projects with average savings of 40% on hundreds of products. More products will be added each month.

“We entered this market in order to provide customers with a wide range of inspirational, stylish and contemporary products that help improve their homes,” said Paul Siner, Country Manager – KSA at Al-Futtaim.

 

“With the new prices, quality and value go hand-in-hand at Homeworks as customers now have an opportunity to buy great quality products at consistently low-prices. The new strategy will ensure that our products are more affordable, and customers can feel confident in the knowledge that they will always enjoy competitively priced products across our stores,” he added.

Homeworks objective is to help our customers create good homes. To do that the brand needs to make home projects fun and affordable all year round, and their hundreds of price drops and stable low prices across all ranges help do just that.

Customers in Saudi may enjoy hunting for the best deal, but at the end of the day there is much more comfort knowing that there’s one place where they can always get a low price, conveniently. All customers want to have prices they can trust, and as the newest home brand in the Saudi market, Homeworks has taken on the responsibility to look after their best interests by ensuring customers get the most competitive price.

The price crash campaign includes the following products and more:

• Aftron Breakfast Set 3pc 750&2200W now 40% cheaper

• 3M Filtrete Ultra-quiet Air Purifier FP00 (twin Pack) now 40% cheaper

• Sentry Electric Security Safe (T0-331) now 46% cheaper

• Blue Clean High-Pressure Cleaner 110 Bar now 24% cheaper

• Traveller Shataf Spray now 24% cheaper

• Emjoi Blender With Mill 400W now 23% cheaper

• Master Touch Charcoal Grill 57cm now 27% cheaper

To celebrate the launch of the price crash campaign, there are hundreds of prizes to be won by simply visiting the Homeworks stores in Riyadh and Jeddah. Customers can win prizes including gift cards, garden and DIY products and more by simply spinning the wheel which is located in-store. Moreover, customers can also enter the grand raffle draw in Riyadh and Jeddah stores to win a Nissan Kicks worth over SR 60,000 each.

There will also be plenty of in-store demos from leading brands including Kenwood, Delongi, Braun, 3M, Yale, Arab Dalla and more and activities will include demonstrations from renowned chefs and DIY experts.

Customers wanting to grab a quick coffee can do so at the in-store café while there is a dedicated children’s play area to keep the young ones entertained. Homeworks stores also offer customers free WI-FI and free parking.