Beauty & Style | Tuesday 1 September, 2015 3:09 pm |

Keeping in mind the growing popularity of e-commerce and with an aim to reach out directly to their target audience, UAE’s No.1 Face wash brand - Himalaya Herbals recently announced the launch of their men’s face wash range on Souq.com, the largest online shopping destination in the Arab world. Himalaya Herbals is the first personal care brand that has launched its Men’s Face wash range exclusively on the leading online portal and will be available through an exclusive launch on 3rd September. 

 

Speaking about the tactical move, Mr. Shailendra Malhotra, Global CEO of Himalaya Herbals said “Himalaya Herbals is the UAE’s No.1 Face wash brand and Souq.com is the No.1 ecommerce portal in the region. Our association with Souq.com is to leverage the combined strength and create a buzz for our new launch of Men’s Face wash.” 

Souq.com is the region’s leading online retailer and biggest online market place with more than 42 million visits per month. Speaking about the collaboration with Himalaya Herbals, Ronaldo Mouchawar, CO-Founder and CEO, Souq.com said, “We are dedicated to partnering with proven global brands such as Himalaya Herbals and bringing them to our customers in the UAE for the first time ever. With the skin care industry experiencing huge growth, particularly in herbal and natural skin care products, we are delighted to have Himalaya Herbals on board as a recognized and reputed herbal skincare brand. We feel that their range will prove a great success on Souq.com and we are looking forward to a successful collaboration.”

With its expertise in providing Herbal actives based, face cleansing solutions, Himalaya Herbals has launched two exclusive face washes- each designed with for a specific benefit. Both the Face washes have been powdered with white spice “Active Boost Technology” that helps rapid action of the herbal actives.

 

‘Intense Oil Clear Lemon Face Wash’ - a soap-free and herbal active based formulation, enriched with the goodness of finely blended Citron actives from Lemon, Indian willow and Piperine; it removes excess oil and deep seated impurities and refreshes skin without over drying . Great for combination to oily skin, it works wonders in washing off excess oil from skin and deep cleansing of pores. Expect less breakouts, non-oily/ shiny look and refreshed feeling as its astringent action controls oil production without over-drying your skin.

 

Introducing a breakthrough revolution in men’s skincare range is the ‘Power Glow Licorice Face wash’. Soothing and invigorating, this formula contains nature’s best actives like Licorice, Wood apple, White Pepper and Alfalfa; that improves overall health of the skin. This herbal and soap-free formulation helps reduce pigmentation and brightens skin.