Cars & Autos | Thursday 18 October, 2018 9:44 am |

Haji Husein Alireza & Co. Ltd. (HHA) celebrated five decades of successful strategic partnership with Japanese auto giant Mazda Motors, who granted the company exclusive dealership rights for its vehicles in Saudi Arabia nearly 50 years ago. A ceremony was held in Jeddah to commemorate the occasion under the patronage and presence of His Royal Highness Prince Khalid bin Sultan Al Abdullah Al Faisal, President of the Saudi Federation of Automobiles and Motorcycles, Eng. Mazen Batterjee, Vice President of Jeddah Chamber of Commerce and Industry, Sheikh Amin Abulhasan, HHA Chairman, senior officials and partners of the two companies as well as media representatives.

Hiroshi Inoue, Managing Executive Officer at Mazda Motors, presented a shield of appreciationto Haji Husein Alireza & Co. Ltd. for its efforts in supporting the Mazda brand and its success in the Saudi market.

Haji Husein Alireza & Co. Ltd. crowned its successful relationship with Mazda Motors by actively investing in the modernization of its facilities, developing the maintenance centers and showrooms as well as strengthening human resources in order to consolidate Mazda's position. Driving sales growth and the company's continuous efforts to promote the brand have made what the Mazda brand is today.

On this occasion, Ali Hussein Alireza, Managing Director of HHA, said in his speech: “We take pride in the longstanding partnership with Mazda Motors as well as the supportive and motivational work environment. The real secret behind our success is our solid relationship with our customers and our great love for the brand, throughout 50 years of achievements.”

 

It is worth mentioning that the partnership between the two companies since 1967 has made Mazda the most renowned brand in the automotive industry in Saudi Arabia. “Despite the challenges that the Mazda brand had faced at the beginning of its launch in the Saudi market, we have proven our strength in making it a strong competitor in the automotive sector in the Kingdom and upgrading the brand,” said Yousef Zainal Alireza, HHA Chief Operating Officer.

In the past years, the automotive industry has evolved globally and its technology has become a race against time. Mazda Motors is committed to actively participate in providing high-tech automobiles because it believes that global demand for its products will increase. Therefore, Mazda Motors confirms its reuse of models inspired by its KODO designs as well as its highly sophisticated SKYACTIV technology, which will be the key elements in its future models.