GoDaddy Inc. (NYSE: GDDY), the company that empowers everyday entrepreneurs around the world, announced today the launch of its 2021 Brand campaign to encourage and inspire entrepreneurs and small business owners to build an online presence for their venture.
The campaign also supports the overall Saudi government strategies to accelerate the economic recovery and the post-pandemic phase by fostering the power of small businesses and entrepreneurs.
Eighty-six percent of small businesses in the Kingdom believe digital adaptation to be very important towards achieving Saudi Arabia's 'Vision2030', which envisions a sophisticated digital infrastructure to boost fundamental competitiveness of the Saudi economy. Yet, according to GoDaddy research, only 34 percent of respondents said that they have a commercial presence online.
Selina Bieber, Senior Regional Director for MENA and Turkey at GoDaddy commented, “GoDaddy is continuing to strengthen its presence in the Kingdom with a key focus on shining a light on the inspiring stories of our customers that have successfully taken their business online. Our aim is to support our customers by sharing their own stories, while inspiring more Saudi entrepreneurs to take the plunge into entrepreneurship and get online. As a company that supports entrepreneurs and small businesses in their online journey and growth, GoDaddy offers the opportunity to help business owners amplify their online presence and transition into digital, with easy-to-use online products and services.”
With a young population base, Saudi Arabia is known for its high levels of social media usage and engagement with 32.23 million internet users and 25 million social media users.
“The new campaign will continue through the year with ongoing customer interactions to help our ecosystem of entrepreneurs understand the what, how and why of being an entrepreneur and going online. Our message is clear: we want to see more of you, the makers of our region, online. Our partnership with small businesses and entrepreneurs transcends products to knowledge sharing, marketing and storytelling. We will continue our support of Saudi government digital and economic strategies, along with our commitment to help and support Saudi small businesses and entrepreneurs grow and inspire others, who dream of making their ideas a reality,” Bieber added.
This current campaign is part of a series of campaigns by GoDaddy following its recent Startups Without Borders partnership, offering training sessions on how to create an online presence using GoDaddy tools and solutions to serve the larger community of Saudi entrepreneurs and business owners.
GoDaddy offers an integrated suite of online products and services ranging from domain names, hosting, website building, online store, digital marketing, professional email, security protections and productivity tools. GoDaddy offers technical customer support, in English and Arabic language, to help guide customers in the growth of their venture online, and to find the tools that best meet their needs.