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Eye of Riyadh
Cars & Autos | Wednesday 25 March, 2015 1:10 am |
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Gargash Enterprises has rolled out the all-new CLA 250 that promises to be instinctively different.

CLA 250: Instinctively Different.

The authorized general distributor of Mercedes-Benz in the region has proudly raised curtains to introduce a breath-taking 4-door coupé, the all-new eccentric CLA 250, at their opulent showrooms. Its supersonic design evokes movement even when the vehicle is stationary. Automotive aficionados, who like to express their passion in horsepower, say the vehicle has a sharp instinct and that’s how the CLA 250 makes its unique mark in the world-class Mercedes-Benz lineup. This new inception of modern taste and philosophical incarnation can be driven at 1,999 Dhs per month over 24 months with the Star Program, along with an Integrated Service Package for 3 years.

“With every new introduction, all we try to reiterate is that, we are never going to stop inventing and reinventing. While ever changing trends rule the youth of today, Gargash Enterprises strives to give you a little more than you expect each time. The CLA 250 is an epitome of modern fusion, where class meets flamboyance and yet manages to give you the right boost of adrenaline” expressed Mr. Wassim Derbi, Marketing Manager - Gargash Enterprises.

Trend-setting iconoclast, the 4-door coupé has a brawny turbocharged four-cylinder engine with 208hp that delivers adequate power for most situations. It can do the zero-to-60-mph chug in 6.9 seconds. The vehicle is set to establish a new segment, with world-leading aerodynamics (Cd = 0.22), avant-garde coupé design, sports suspension and 4MATIC all-wheel drive. This newcomer also features a radar-based braking system (COLLISION PREVENTION ASSIST) as standard which is able to warn the driver of an obstacle from a speed of 7 km/h and to initiate precision braking when the driver steps on the brake pedal.

The CLA-Class has now arrived with its sporty design expected to attract a new target group of drivers and owners. The all-new CLA 250 is a style rebel and, although serially avant-garde, it remains true to Mercedes-Benz core values of exemplary aerodynamics, efficiency and technology. Its unique design idiom and exceptional performance holds strong appeal. The refreshing lack of straight, formal lines gives the car a distinct identity, rather than the look of a smaller progeny.
No sooner has the new CLA attracted your attention than it breaks your resistance. The vehicle’s convex curves and droopy fascias aren’t new ideas, but they all work better on the CLA 250 than on any other similarly styled products. The CLA's sweeping lines work well with its tidy dimensions, giving it an aggressiveness and road presence that's matched by its drive. Its flow resistance is so low that it sets new standards for series-production vehicles. With the CLA-class, Mercedes-Benz introduces a small car with elegant styling and extreme aerodynamics making it the most aerodynamic production car in the world.

The 2015 Mercedes-Benz CLA 250 has a sporty yet stylish, quiet interior made with quality materials. Available features include a panoramic sunroof, blind spot monitoring, parallel park assist, a rearview camera, front and rear parking sensors, lane departure warning, a COMAND infotainment system with navigation and an 8-inch high-resolution screen. The interior also breaks with the conventional idea of a coupé with sporty, contrasting appointments and advanced design options. The supportive seats and tasteful materials make the CLA 250 the most distinctive car to wear a 3-pointed star, the famed badge of Mercedes-Benz.

The coupé-like roof line, frameless windows and high beltline create a strong profile which flows into the muscular tail end. The dynamic design idiom is manifested in breath-taking proportions, muscular, flowing contours and sculptural surfaces. The proud radiator grille, the profile charged with energy and the honed spoiler lip combine to create an exceptional form with extremely low wind resistance. The vehicle sets out to challenge received ideas of taste and design. Say goodbye to the old visual conventions: the new CLA 250 breaks all the rules.

About Gargash Enterprises
Gargash Enterprises has been the authorized General Distributor of Mercedes-Benz in Dubai, Sharjah and the Northern Emirates since 1958. With showrooms and service centers across Dubai, Sharjah, Ras Al Khaimah and Al Fujairah; Gargash Enterprises provides customer focused operations representing the Mercedes-Benz brand in the best possible way.
For more information, visit www.gargash.ae

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