Abu Issa Holding, agent of G-Star Raw in the Kingdom of Saudi Arabia, the leading Dutch fashion company that specializes in “Denim” Jeans has announced its expansion and consolidation of position in the Saudi market, through opening a new showroom in Roshana Mall – Jeddah Tahlia Street. The showroom will be the prestigious brand’s third showroom in the Kingdom following “Red Sea Mall showroom” in Jeddah and “Al-Nakheel Mall Showroom in Riyadh”. The opening comes in line with the company’s expansion plan targeting the presence at major commercial centers in the Kingdom’s main cities. The opening ceremony which was attended by a large group of G-Star Raw young fans and media representatives has been presented by Hassan Dennaoui the Saudi Broadcasting Star “Big Haas”, where the audiences interacted with the ceremony’s activities, enjoying a matchup to answer questions raised by Hassan to win prizes provided by the company on the opening occasion. The 150 square meters area showroom has been designed with natural raw materials to match the philosophy of G-Star Raw fashions, being made of the natural Denim materials. The company has a wide range of Denim products bearing its logo; men and women wear as well as shoes and accessories. Commenting on the showroom opening, Mr. Fawaz Idrissi, the Executive Director of Abu Issa Holding said: ”We have the pleasure to open our newest showroom in Saudi Arabia. This showroom, which locates in “Roshana Mall”, Tahlia Street – Jeddah, features a completely new look that gives customers a featured international experience, commensurate with the globally featured G-Star Raw and offers them the finest styles and designs. He added: “Since foundation the Global G-Star Raw brand has been uniquely chosen for its luxurious Denims. The brand has succeeded in presenting this fabric as a refined and genuine product in the world of fashion. No wonder that it earned and well deserved to become the first brand in the world of Denim and a synonym of quality down to the tiniest detail. Mr. Idrissi concluded: “The popularity of G-Star RAW, the shining star in the world of jeans is no longer limited to the wide spread among fans of different age groups, but found their way to many movie, singing and sports stars’ wardrobes. The company’s design specialist Mr. Pierre Morisset is keen to turn creative ideas into innovative ways, presenting Denim fabrics with eye catching designs in fashion show platforms. The company was also the first and leading in revolutionizing fashion designs through the “Three Dimensional Denim”, a new concept approved by G-Star RAW as an advanced technique in the fashion designs that takes the shape and structure of the body. The technique covers all details of a piece of fabric to create more comfort and even greater harmony on the finished product it. This is in addition to the focus on craftsmanship, quality and continuous innovation in designs and limited editions that are selectively in demand around the world.