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Eye of Riyadh
Eye of Riyadh
Cars & Autos | Monday 1 July, 2019 3:37 am |

Ford Expedition Takes Top Prize at 7th Annual PR Arabia National Auto Awards in Saudi Arabia

Ford Expedition scooped one of the top awards at the seventh annual PR Arabia National Auto Awards ceremony in Jeddah last week, beating off its closest competitors in the Best Large SUV category.

The powerful and efficient Ford Expedition SUV – the most capable and most adaptable Expedition ever – boasting best-in-class ranking in each of fuel economy, torque, towing capability, and second and third row space – drove away with the top title at the awards ceremony which took place in the Hilton Jeddah and sponsored by the Saudi Arabian Motor Federation. 

“Ford continues to build on its strong SUV leadership heritage, and the Expedition’s class-exclusive functionality and best-in-class capability make it a firm favourite among large SUV buyers,” said Adriaan Coetzee, Ford Middle East and Africa’s Product Marketing director. “Launched last year with more than 40 new features and extensive driver-assist technologies, the latest generation Ford Expedition redefined its segment with its all-new design inside and out, unique smart technologies, and more power for drivers, personifying class-exclusivity and best-in-class capability.”

The awards, now in their seventh year, were launched in February when the public were asked to vote for their favourite cars of the year. The large SUV category was then whittled down to three, from an initial five contenders, with Ford Expedition accumulating nearly 40 per cent of the overall votes registered through PR Arabia’s official website and social media channels, Instagram and Twitter.

“The Ford Expedition has always been a favourite in Saudi Arabia, and continues to do so thanks to its class leading capabilities, technologies, safety, as well as interior space and comfort,” said Mohammed Kayyali, Regional Sales manager, Ford Middle East, who attended the event. “We are very pleased with this recognition for the Expedition, a nameplate that established this segment and continues to set the benchmark. Together with our distributors, Al Jazirah Vehicles Agencies Co and Mohamed Yousuf Naghi Motors, we are confident that the entire Ford SUV range will continue to expand and grow across the Kingdom.”

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